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    <loc>https://heirloomlondon.co/products/mens-tailored-collared-zip-up-leather-bomber-jacket</loc>
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      <image:title>Harrison | Men&apos;s Tailored Collared Zip-Up Leather Bomber Jacket</image:title>
      <image:caption>Distressed brown lambskin leather bomber jacket with shirt collar and press-stud tabs</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-tartan-lined-zip-up-ribbed-harrington-jacket</loc>
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      <image:title>Percy | Men&apos;s Tartan-Lined Zip-Up Ribbed Harrington Jacket</image:title>
      <image:caption>Navy Harrington bomber jacket with red tartan lining and stand collar</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-slim-fit-high-shine-hooded-zip-up-puffer-jacket</loc>
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      <image:title>Hudson | Men&apos;s Slim-Fit High-Shine Hooded Zip-Up Puffer Jacket</image:title>
      <image:caption>Black glossy hooded puffer jacket with quilted panels and zip pockets, front view</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-croc-embossed-lace-up-round-toe-ankle-boots</loc>
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      <image:title>Marcus | Men&apos;s Croc-Embossed Lace-Up Round-Toe Ankle Boots</image:title>
      <image:caption>Brown croc-embossed leather ankle boot with lace-up front and chunky sole</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-tailored-quarter-zip-ribbed-waffle-knit-polo-jumper</loc>
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      <image:title>Beckett | Men&apos;s Tailored Quarter-Zip Ribbed Waffle-Knit Polo Jumper</image:title>
      <image:caption>Man wearing rust-brown quarter-zip knitted polo jumper with ribbed collar</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-striped-crewneck-ribbed-trim-knitted-jumper</loc>
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      <image:title>Warrick | Men&apos;s Striped Crewneck Ribbed-Trim Knitted Jumper</image:title>
      <image:caption>Cream knitted crewneck jumper with brown striped chest and sleeve detail</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-quarter-zip-ribbed-collar-regular-fit-jumper</loc>
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      <image:title>Harrison | Men&apos;s Quarter-Zip Ribbed Collar Regular-Fit Jumper</image:title>
      <image:caption>White quarter-zip jumper with ribbed collar and brown zip trim</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-stand-collar-long-sleeve-roll-tab-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:title>Rowan | Men&apos;s Stand-Collar Long-Sleeve Roll-Tab Button-Up Shirt</image:title>
      <image:caption>Navy long-sleeve linen shirt with stand collar and wooden buttons</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-slim-fit-lustrous-stretch-point-collar-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:title>Sterling | Men&apos;s Slim-Fit Lustrous Stretch Point-Collar Long-Sleeve Shirt</image:title>
      <image:caption>Navy satin-feel slim fit shirt worn with black tailored trousers</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-washed-button-down-denim-overshirt</loc>
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      <image:title>Hudson | Men&apos;s Relaxed-Fit Washed Button-Down Denim Overshirt</image:title>
      <image:caption>Dark blue denim overshirt with twin chest pockets and press-stud buttons</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-diamond-quilted-stand-collar-zip-up-winter-bomber-jacket</loc>
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      <image:title>Bennett | Men&apos;s Diamond-Quilted Stand-Collar Zip-Up Winter Bomber Jacket</image:title>
      <image:caption>Black diamond-quilted bomber jacket open to reveal grey fleece lining</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-detachable-hood-multi-pocket-drawstring-waist-field-jacket</loc>
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      <image:title>Weston | Men&apos;s Detachable-Hood Multi-Pocket Drawstring-Waist Field Jacket</image:title>
      <image:caption>Men&apos;s khaki green fleece-lined jacket with multiple cargo pockets and stand collar</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-textured-full-zip-point-collar-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-textured-full-zip-point-collar-bomber-jacket-1.jpg?v=1788346360</image:loc>
      <image:title>Archie | Men&apos;s Slim-Fit Textured Full-Zip Point-Collar Bomber Jacket</image:title>
      <image:caption>Beige waffle-knit zip-up shirt jacket with collar, worn with black trousers</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-geometric-patchwork-relaxed-fit-dropped-shoulder-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:title>Callum | Men&apos;s Geometric Patchwork Relaxed-Fit Dropped-Shoulder Jumper</image:title>
      <image:caption>Cream knitted jumper with teal geometric patchwork and cable-knit sleeve panels</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-quarter-zip-polo-collar-relaxed-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:title>Wesley | Men&apos;s Textured Quarter-Zip Polo-Collar Relaxed-Fit Jumper</image:title>
      <image:caption>Black quarter-zip textured polo jumper with ribbed collar, front view</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-zip-up-drawstring-hooded-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-zip-up-drawstring-hooded-jumper-1.jpg?v=1788346404</image:loc>
      <image:title>Wesley | Men&apos;s Relaxed-Fit Zip-Up Drawstring Hooded Jumper</image:title>
      <image:caption>Beige knitted zip-up hoodie with ribbed cuffs displayed on wooden hanger</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-henley-collar-slim-fit-long-sleeve-knit-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-henley-collar-slim-fit-long-sleeve-knit-polo-shirt-1.jpg?v=1788346427</image:loc>
      <image:title>Jasper | Men&apos;s Henley Collar Slim-Fit Long-Sleeve Knit Polo Shirt</image:title>
      <image:caption>Men&apos;s brown long-sleeve Henley polo shirt with slim-fit knit texture</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-henley-long-sleeve-relaxed-fit-button-placket-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-henley-long-sleeve-relaxed-fit-button-placket-shirt-1.jpg?v=1788346448</image:loc>
      <image:title>Rowan | Men&apos;s Henley Long-Sleeve Relaxed-Fit Button-Placket Shirt</image:title>
      <image:caption>Sage green Henley long-sleeve shirt with button placket and chest pocket</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-henley-collar-roll-up-sleeve-casual-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-henley-collar-roll-up-sleeve-casual-shirt-1.jpg?v=1788346469</image:loc>
      <image:title>Marcus | Men&apos;s Relaxed-Fit Henley Collar Roll-Up Sleeve Casual Shirt</image:title>
      <image:caption>Black linen Henley shirt with roll-up sleeves and stand collar</image:caption>
    </image:image>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-high-collar-chest-pocket-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-high-collar-chest-pocket-bomber-jacket-1.jpg?v=1788346494</image:loc>
      <image:title>Hudson | Men&apos;s Quilted High-Collar Chest-Pocket Bomber Jacket</image:title>
      <image:caption>Men&apos;s navy quilted bomber jacket with high collar and chest pockets</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-glossy-quilted-high-collar-snap-button-sleeveless-puffer-vest</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-glossy-quilted-high-collar-snap-button-sleeveless-puffer-vest-1.jpg?v=1788352260</image:loc>
      <image:title>Callum | Men&apos;s Glossy Quilted High-Collar Snap-Button Sleeveless Puffer Vest</image:title>
      <image:caption>Tan glossy puffer vest with high collar and quilted panelling</image:caption>
    </image:image>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-lightweight-spread-collar-zip-up-checked-lining-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lightweight-spread-collar-zip-up-checked-lining-jacket-1.jpg?v=1788352266</image:loc>
      <image:title>Edward | Men&apos;s Lightweight Spread-Collar Zip-Up Checked-Lining Jacket</image:title>
      <image:caption>Black bomber jacket unzipped showing blue gingham check lining</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-ribbed-trim-crew-neck-relaxed-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-ribbed-trim-crew-neck-relaxed-fit-jumper-1.jpg?v=1788352313</image:loc>
      <image:title>Winston | Men&apos;s Textured Ribbed-Trim Crew-Neck Relaxed-Fit Jumper</image:title>
      <image:caption>Blue mink-blend crew neck jumper with subtle textured knit, layered over white shirt</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-colour-block-relaxed-fit-ribbed-trim-crew-neck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-colour-block-relaxed-fit-ribbed-trim-crew-neck-jumper-1.jpg?v=1788352341</image:loc>
      <image:title>Oscar | Men&apos;s Colour-Block Relaxed-Fit Ribbed-Trim Crew Neck Jumper</image:title>
      <image:caption>Colour block knitted jumper in blue, grey and tan tones</image:caption>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-contrast-panel-striped-curved-hem-denim-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-contrast-panel-striped-curved-hem-denim-shirt-1.jpg?v=1788352345</image:loc>
      <image:title>Marlowe | Men&apos;s Relaxed-Fit Contrast-Panel Striped Curved-Hem Denim Shirt</image:title>
      <image:caption>Men&apos;s denim shirt with striped panel contrast and chest pocket detail</image:caption>
    </image:image>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-tailored-dual-pocket-roll-sleeve-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-tailored-dual-pocket-roll-sleeve-button-up-shirt-1.jpg?v=1788352379</image:loc>
      <image:title>Marcus | Men&apos;s Tailored Dual-Pocket Roll-Sleeve Button-Up Shirt</image:title>
      <image:caption>Beige cotton long-sleeve shirt with twin chest pockets, laid flat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-long-sleeve-relaxed-fit-double-pocket-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-long-sleeve-relaxed-fit-double-pocket-button-up-shirt-1.jpg?v=1788352379</image:loc>
      <image:title>Miles | Men&apos;s Long-Sleeve Relaxed-Fit Double-Pocket Button-Up Shirt</image:title>
      <image:caption>Olive green cotton military shirt with double chest pockets and button-up front</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-contrast-shoulder-snap-button-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-contrast-shoulder-snap-button-bomber-jacket-1.jpg?v=1788352430</image:loc>
      <image:title>Marston | Men&apos;s Quilted Contrast-Shoulder Snap-Button Bomber Jacket</image:title>
      <image:caption>Navy quilted bomber jacket with brown corduroy shoulder and collar panels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-zip-up-wind-resistant-checked-lining-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-zip-up-wind-resistant-checked-lining-bomber-jacket-1.jpg?v=1788352432</image:loc>
      <image:title>Hugo | Men&apos;s Stand-Collar Zip-Up Wind-Resistant Checked-Lining Bomber Jacket</image:title>
      <image:caption>Camel bomber jacket with stand collar and gingham lining, hung on wooden hanger</image:caption>
    </image:image>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-sleeve-ribbed-crewneck-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-sleeve-ribbed-crewneck-knitted-jumper-1.jpg?v=1788352465</image:loc>
      <image:title>Hartley | Men&apos;s Striped-Sleeve Ribbed Crewneck Knitted Jumper</image:title>
      <image:caption>Blue lambswool crewneck jumper with striped sleeve detail on wooden hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-flannel-lined-snap-button-elbow-patch-shirt-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-flannel-lined-snap-button-elbow-patch-shirt-jacket-1.jpg?v=1788352475</image:loc>
      <image:title>Weston | Men&apos;s Flannel-Lined Snap-Button Elbow-Patch Shirt Jacket</image:title>
      <image:caption>Rust brown waxed cotton trucker jacket with checked flannel lining and chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-stand-collar-full-zip-cardigan-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-stand-collar-full-zip-cardigan-jumper-1.jpg?v=1788352506</image:loc>
      <image:title>Holden | Men&apos;s Ribbed Stand-Collar Full-Zip Cardigan Jumper</image:title>
      <image:caption>beige ribbed-knit full-zip cardigan worn with shirt and striped tie</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-relaxed-fit-quarter-zip-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-relaxed-fit-quarter-zip-jumper-1.jpg?v=1788352506</image:loc>
      <image:title>Harrison | Men&apos;s Ribbed Relaxed-Fit Quarter-Zip Jumper</image:title>
      <image:caption>Charcoal grey ribbed knit quarter-zip jumper layered over checked shirt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-button-through-point-collar-denim-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-button-through-point-collar-denim-jacket-1.jpg?v=1788352535</image:loc>
      <image:title>Harvey | Men&apos;s Relaxed-Fit Button-Through Point-Collar Denim Jacket</image:title>
      <image:caption>Man wearing dark blue denim jacket with button-up front and chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-ribbed-cuff-zip-front-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-ribbed-cuff-zip-front-bomber-jacket-1.jpg?v=1788352565</image:loc>
      <image:title>Callum | Men&apos;s Striped Ribbed-Cuff Zip-Front Bomber Jacket</image:title>
      <image:caption>Khaki green bomber jacket with striped ribbed cuffs and stand collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-ribbed-crew-neck-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-ribbed-crew-neck-knitted-jumper-1.jpg?v=1788352571</image:loc>
      <image:title>Harrison | Men&apos;s Striped Ribbed Crew Neck Knitted Jumper</image:title>
      <image:caption>Navy and cream striped jumper on hanger with ribbed crew neck</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-fluffy-crew-neck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-fluffy-crew-neck-jumper-1.jpg?v=1788352601</image:loc>
      <image:title>Whitfield | Men&apos;s Relaxed-Fit Fluffy Crew-Neck Jumper</image:title>
      <image:caption>Cream fluffy mink cashmere jumper with crew neck and ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-vintage-washed-distressed-denim-trucker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-vintage-wash-distressed-zip-up-trucker-jacket-1.jpg?v=1788357778</image:loc>
      <image:title>Charlie | Men&apos;s Vintage Washed Distressed Denim Trucker Jacket</image:title>
      <image:caption>Vintage washed denim jacket open, showing contrast lining and flap pocket detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-shearling-collar-zip-up-puffer-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-shearling-collar-zip-up-puffer-jacket-1.jpg?v=1788357783</image:loc>
      <image:title>Winston | Men&apos;s Quilted Shearling-Collar Zip-Up Puffer Jacket</image:title>
      <image:caption>Navy quilted puffer jacket with detachable sherpa fleece collar and zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-mock-neck-relaxed-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-mock-neck-relaxed-fit-jumper-1.jpg?v=1788357818</image:loc>
      <image:title>Marcus | Men&apos;s Ribbed Mock-Neck Relaxed-Fit Jumper</image:title>
      <image:caption>Navy ribbed mock neck jumper worn with beige trousers by harbourside</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-hooded-contrast-sleeve-puffer-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-hooded-contrast-sleeve-puffer-jacket-1.jpg?v=1788357824</image:loc>
      <image:title>Hudson | Men&apos;s Quilted Hooded Contrast-Sleeve Puffer Jacket</image:title>
      <image:caption>Black quilted puffer jacket with contrast jersey sleeves and hood, front view</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-drawstring-hooded-pullover-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-drawstring-hooded-pullover-jumper-1.jpg?v=1788357855</image:loc>
      <image:title>Jasper | Men&apos;s Relaxed-Fit Drawstring Hooded Pullover Jumper</image:title>
      <image:caption>Folded beige knitted hoodie jumper with drawstring beside a leather watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-knitted-polo-collar-button-placket-long-sleeve-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-knitted-polo-collar-button-placket-long-sleeve-jumper-1.jpg?v=1788357861</image:loc>
      <image:title>Weston | Men&apos;s Knitted Polo-Collar Button-Placket Long-Sleeve Jumper</image:title>
      <image:caption>Folded blue knitted polo jumper with ribbed cuffs and button placket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-band-collar-snap-button-zip-up-biker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-band-collar-snap-button-zip-up-biker-jacket-1.jpg?v=1788357894</image:loc>
      <image:title>Dexter | Men&apos;s Band-Collar Snap-Button Zip-Up Biker Jacket</image:title>
      <image:caption>Black leather biker jacket with stand collar and zip pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-sherpa-lined-point-collar-ribbed-workwear-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-sherpa-lined-point-collar-ribbed-workwear-jacket-1.jpg?v=1788357896</image:loc>
      <image:title>Hudson | Men&apos;s Sherpa-Lined Point-Collar Ribbed Workwear Jacket</image:title>
      <image:caption>Tan corduroy jacket with sherpa fleece lining and buttoned chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-mock-neck-ribbed-trim-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-mock-neck-ribbed-trim-knitted-jumper-1.jpg?v=1788357932</image:loc>
      <image:title>Callum | Men&apos;s Mock-Neck Ribbed-Trim Knitted Jumper</image:title>
      <image:caption>Close-up of pale blue mock-neck jumper on hanger showing ribbed collar and soft knit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-shoulder-zip-up-biker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-shoulder-zip-up-biker-jacket-1.jpg?v=1788357933</image:loc>
      <image:title>Ranger | Men&apos;s Quilted Shoulder Zip-Up Biker Jacket</image:title>
      <image:caption>Black quilted-shoulder faux leather biker jacket styled with jeans and layered necklaces</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-v-neck-ribbed-cuff-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-v-neck-ribbed-cuff-knitted-jumper-1.jpg?v=1788357971</image:loc>
      <image:title>Ellwood | Men&apos;s Classic V-Neck Ribbed-Cuff Knitted Jumper</image:title>
      <image:caption>Folded sage green V-neck jumper with ribbed cuffs beside a leather watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-fluffy-button-placket-polo-collar-long-sleeve-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-fluffy-button-placket-polo-collar-long-sleeve-jumper-1.jpg?v=1788357975</image:loc>
      <image:title>Harrison | Men&apos;s Fluffy Button-Placket Polo-Collar Long-Sleeve Jumper</image:title>
      <image:caption>Cream fluffy knitted polo jumper with long sleeves and button collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-stand-collar-button-front-flap-pocket-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-stand-collar-button-front-flap-pocket-bomber-jacket-1.jpg?v=1788358009</image:loc>
      <image:title>Harvey | Men&apos;s Slim-Fit Stand-Collar Button-Front Flap-Pocket Bomber Jacket</image:title>
      <image:caption>Tan suede bomber jacket with stand collar and buttoned flap pockets, side view</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-sherpa-lined-fleece-collar-multi-pocket-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-sherpa-lined-fleece-collar-multi-pocket-bomber-jacket-1.jpg?v=1788358016</image:loc>
      <image:title>Marcus | Men&apos;s Sherpa-Lined Fleece-Collar Multi-Pocket Bomber Jacket</image:title>
      <image:caption>Black fleece-lined bomber jacket with sherpa collar and buttoned chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-regular-fit-zip-up-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-regular-fit-zip-up-bomber-jacket-1.jpg?v=1788358044</image:loc>
      <image:title>Ryker | Men&apos;s Hooded Regular-Fit Zip-Up Bomber Jacket</image:title>
      <image:caption>Men&apos;s black faux leather bomber jacket with detachable grey hood</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quarter-zip-stand-collar-ribbed-slim-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quarter-zip-stand-collar-ribbed-slim-fit-jumper-1.jpg?v=1788358049</image:loc>
      <image:title>Harrison | Men&apos;s Quarter-Zip Stand-Collar Ribbed Slim-Fit Jumper</image:title>
      <image:caption>Black half-zip knitted jumper with stand collar and ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-stand-collar-zip-up-puffer-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-stand-collar-zip-up-puffer-bomber-jacket-1.jpg?v=1788358093</image:loc>
      <image:title>Callum | Men&apos;s Quilted Stand-Collar Zip-Up Puffer Bomber Jacket</image:title>
      <image:caption>Black quilted puffer bomber jacket with high funnel neck and zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-lightweight-notch-lapel-tailored-blazer</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-lightweight-notch-lapel-tailored-blazer-1.jpg?v=1788358102</image:loc>
      <image:title>Sebastian | Men&apos;s Striped Lightweight Notch-Lapel Tailored Blazer</image:title>
      <image:caption>Man wearing light blue striped seersucker blazer with white linen trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-diamond-quilted-fleece-lined-stand-collar-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-diamond-quilted-fleece-lined-stand-collar-bomber-jacket-1.jpg?v=1788358135</image:loc>
      <image:title>Harrison | Men&apos;s Diamond-Quilted Fleece-Lined Stand-Collar Bomber Jacket</image:title>
      <image:caption>Tan diamond-quilted bomber jacket with plush fleece lining and zip pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-texture-stand-collar-full-zip-drawstring-hem-puffer-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-texture-stand-collar-full-zip-drawstring-hem-puffer-jacket-1.jpg?v=1788358151</image:loc>
      <image:title>Hendrix | Men&apos;s Ribbed-Texture Stand-Collar Full-Zip Drawstring-Hem Puffer Jacket</image:title>
      <image:caption>Grey corduroy quilted puffer jacket with ribbed texture and stand collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-diamond-stitch-ribbed-collar-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-diamond-stitch-ribbed-collar-bomber-jacket-1.jpg?v=1788364554</image:loc>
      <image:title>Marshall | Men&apos;s Quilted Diamond-Stitch Ribbed-Collar Bomber Jacket</image:title>
      <image:caption>Grey quilted bomber jacket with fleece-lined sleeves and striped ribbed trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lightweight-ribbed-trim-stand-collar-zip-up-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lightweight-ribbed-trim-stand-collar-zip-up-bomber-jacket-1.jpg?v=1788364559</image:loc>
      <image:title>Hugo | Men&apos;s Lightweight Ribbed-Trim Stand-Collar Zip-Up Bomber Jacket</image:title>
      <image:caption>Navy men&apos;s bomber jacket with red and white striped ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-knit-full-zip-hoodie</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-knit-full-zip-hoodie-1.jpg?v=1788364596</image:loc>
      <image:title>Callum | Men&apos;s Relaxed-Fit Ribbed-Knit Full-Zip Hoodie</image:title>
      <image:caption>Close-up of grey ribbed knit fabric showing soft cashmere blend texture</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-trim-crew-neck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-trim-crew-neck-jumper-1.jpg?v=1788364635</image:loc>
      <image:title>Winston | Men&apos;s Relaxed-Fit Ribbed-Trim Crew-Neck Jumper</image:title>
      <image:caption>Cream cashmere crew-neck jumper with ribbed collar and cuff detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-open-front-striped-sleeve-patch-pocket-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-open-front-striped-sleeve-patch-pocket-cardigan-1.jpg?v=1788366825</image:loc>
      <image:title>Jacob | Men&apos;s Open-Front Striped-Sleeve Patch-Pocket Cardigan</image:title>
      <image:caption>Man wearing sage green knitted cardigan with striped sleeves and patch pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-spread-collar-half-placket-long-sleeve-pullover-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-spread-collar-half-placket-long-sleeve-pullover-shirt-1.jpg?v=1788366824</image:loc>
      <image:title>Hugo | Men&apos;s Relaxed-Fit Spread-Collar Half-Placket Long-Sleeve Pullover Shirt</image:title>
      <image:caption>Beige linen Henley shirt with chest pocket and rolled long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-texture-button-down-overshirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-texture-button-down-overshirt-1.jpg?v=1788366858</image:loc>
      <image:title>Hudson | Men&apos;s Relaxed-Fit Ribbed-Texture Button-Down Overshirt</image:title>
      <image:caption>Charcoal grey corduroy overshirt with dual chest pockets, buttoned on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-band-collar-waffle-texture-roll-sleeve-relaxed-fit-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-band-collar-waffle-texture-roll-sleeve-relaxed-fit-henley-shirt-1.jpg?v=1788366861</image:loc>
      <image:title>Callan | Men&apos;s Band-Collar Waffle-Texture Roll-Sleeve Relaxed-Fit Henley Shirt</image:title>
      <image:caption>Beige waffle-textured linen henley shirt with roll-up sleeves and grandad collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lightweight-stand-collar-zip-up-water-resistant-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lightweight-stand-collar-zip-up-water-resistant-jacket-1.jpg?v=1788366897</image:loc>
      <image:title>Theo | Men&apos;s Lightweight Stand-Collar Zip-Up Water-Resistant Jacket</image:title>
      <image:caption>Men&apos;s khaki green zip-up jacket with stand collar and epaulette detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-button-down-utility-shirt-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-button-down-utility-shirt-jacket-1.jpg?v=1788367222</image:loc>
      <image:title>Marston | Men&apos;s Relaxed-Fit Button-Down Utility Shirt Jacket</image:title>
      <image:caption>Khaki green cotton canvas utility jacket with button-flap chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-contrast-collar-button-front-flap-pocket-winter-trucker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-contrast-collar-button-front-flap-pocket-winter-trucker-jacket-1.jpg?v=1788367252</image:loc>
      <image:title>Hudson | Men&apos;s Contrast-Collar Button-Front Flap-Pocket Winter Trucker Jacket</image:title>
      <image:caption>Tan suede-effect jacket with cream shearling lining and fleece collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-drawstring-hooded-knit-pullover</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-drawstring-hooded-knit-pullover-1.jpg?v=1788367272</image:loc>
      <image:title>Weston | Men&apos;s Relaxed-Fit Drawstring Hooded Knit Pullover</image:title>
      <image:caption>Powder blue cashmere hooded jumper with drawstring hood, hung on wooden hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-crew-neck-relaxed-fit-elbow-patch-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-crew-neck-relaxed-fit-elbow-patch-jumper-1.jpg?v=1788367285</image:loc>
      <image:title>Fenwick | Men&apos;s Ribbed Crew-Neck Relaxed-Fit Elbow-Patch Jumper</image:title>
      <image:caption>Khaki knitted crew neck jumper with tan suede elbow patches and ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-colour-block-full-zip-ribbed-trim-cardigan-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-colour-block-full-zip-ribbed-trim-cardigan-jumper-1.jpg?v=1788367311</image:loc>
      <image:title>Weston | Men&apos;s Colour-Block Full-Zip Ribbed-Trim Cardigan Jumper</image:title>
      <image:caption>Camel zip-up cardigan with contrasting pale blue sleeve stripe and ribbed trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-mandarin-collar-long-sleeve-button-down-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-mandarin-collar-long-sleeve-button-down-henley-shirt-1.jpg?v=1788367577</image:loc>
      <image:title>Marco | Men&apos;s Mandarin-Collar Long-Sleeve Button-Down Henley Shirt</image:title>
      <image:caption>Cream long-sleeve linen shirt with mandarin collar and wooden buttons</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-dip-dye-long-sleeve-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-dip-dye-long-sleeve-button-up-shirt-1.jpg?v=1788367589</image:loc>
      <image:title>Everett | Men&apos;s Relaxed-Fit Dip-Dye Long-Sleeve Button-Up Shirt</image:title>
      <image:caption>Men&apos;s long-sleeve shirt with orange dip-dye fade into white cotton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-softly-structured-notch-lapel-two-button-slim-fit-casual-blazer</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-softly-structured-notch-lapel-two-button-slim-fit-casual-blazer-1.jpg?v=1788367620</image:loc>
      <image:title>Marchetti | Men&apos;s Softly Structured Notch-Lapel Two-Button Slim-Fit Casual Blazer</image:title>
      <image:caption>Man wearing pale blue linen blend blazer over black shirt with grey trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-boho-long-sleeve-button-down-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-boho-long-sleeve-button-down-shirt-1.jpg?v=1788367622</image:loc>
      <image:title>Jasper | Men&apos;s Relaxed-Fit Boho Long-Sleeve Button-Down Shirt</image:title>
      <image:caption>Beige striped cotton flannel shirt with Aztec-trim detailing, long sleeves, relaxed fit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-full-zip-ribbed-collar-sleeveless-gilet</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-full-zip-ribbed-collar-sleeveless-gilet-1.jpg?v=1788367646</image:loc>
      <image:title>Harrison | Men&apos;s Quilted Full-Zip Ribbed-Collar Sleeveless Gilet</image:title>
      <image:caption>Navy quilted gilet with knitted collar worn over a white T-shirt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-ribbed-collar-zip-pocket-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-ribbed-collar-zip-pocket-bomber-jacket-1.jpg?v=1788368047</image:loc>
      <image:title>Ellis | Men&apos;s Slim-Fit Ribbed-Collar Zip-Pocket Bomber Jacket</image:title>
      <image:caption>Navy men&apos;s bomber jacket with contrast ribbed collar and sleeve zip pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-shawl-collar-patch-pocket-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-shawl-collar-patch-pocket-cardigan-1.jpg?v=1788368047</image:loc>
      <image:title>Warren | Men&apos;s Ribbed Shawl-Collar Patch-Pocket Cardigan</image:title>
      <image:caption>Beige ribbed wool cardigan with shawl collar and patch pockets, worn open</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-contrast-stripe-short-sleeve-crewneck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-contrast-stripe-short-sleeve-crewneck-jumper-1.jpg?v=1788368078</image:loc>
      <image:title>Beaumont | Men&apos;s Contrast-Stripe Short-Sleeve Crewneck Jumper</image:title>
      <image:caption>Navy knitted crewneck jumper with contrast burgundy and white striped trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-zip-up-drawstring-hood-multi-pocket-hoodie</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-zip-up-drawstring-hood-multi-pocket-hoodie-1.jpg?v=1788368078</image:loc>
      <image:title>Marcus | Men&apos;s Zip-Up Drawstring Hood Multi-Pocket Hoodie</image:title>
      <image:caption>Charcoal grey men&apos;s zip hoodie with orange drawstring toggles and multi-pocket detailing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-fit-button-placket-long-sleeve-polo-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-fit-button-placket-long-sleeve-polo-jumper-1.jpg?v=1788368106</image:loc>
      <image:title>Marcus | Men&apos;s Classic-Fit Button-Placket Long-Sleeve Polo Jumper</image:title>
      <image:caption>Navy long-sleeve polo sweatshirt with button placket, worn by man in cream jeans</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-double-collar-long-sleeve-contrast-button-formal-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-double-collar-long-sleeve-contrast-button-formal-shirt-1.jpg?v=1788368110</image:loc>
      <image:title>Barrington | Men&apos;s Slim-Fit Double-Collar Long-Sleeve Contrast-Button Formal Shirt</image:title>
      <image:caption>White long-sleeve shirt with double button-down collar and contrast stitching</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-diamond-quilted-fleece-lined-stand-collar-button-front-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-diamond-quilted-fleece-lined-stand-collar-button-front-jacket-1.jpg?v=1788368145</image:loc>
      <image:title>Winston | Men&apos;s Diamond-Quilted Fleece-Lined Stand-Collar Button-Front Jacket</image:title>
      <image:caption>Grey diamond-quilted jacket with stand collar and fleece-lined interior on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-western-style-button-down-long-sleeve-denim-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-western-style-button-down-long-sleeve-denim-shirt-1.jpg?v=1788368164</image:loc>
      <image:title>Hudson | Men&apos;s Slim-Fit Western-Style Button-Down Long-Sleeve Denim Shirt</image:title>
      <image:caption>Man wearing black denim shirt with twin chest pockets and turned-up cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-tailored-slim-fit-notch-lapel-single-breasted-longline-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-tailored-slim-fit-notch-lapel-single-breasted-longline-overcoat-1.jpg?v=1788368175</image:loc>
      <image:title>Sterling | Men&apos;s Tailored Slim-Fit Notch-Lapel Single-Breasted Longline Overcoat</image:title>
      <image:caption>Camel longline overcoat with tailored notch lapel and button front on model</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-waterproof-windproof-plaid-lined-zip-up-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-waterproof-windproof-plaid-lined-zip-up-jacket-1.jpg?v=1788368206</image:loc>
      <image:title>Hudson | Men&apos;s Hooded Waterproof Windproof Plaid-Lined Zip-Up Jacket</image:title>
      <image:caption>Beige hooded softshell jacket shown from behind against snowy backdrop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ombre-relaxed-fit-ribbed-trim-button-up-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ombre-relaxed-fit-ribbed-trim-button-up-cardigan-1.jpg?v=1788369753</image:loc>
      <image:title>Rowan | Men&apos;s Ombre Relaxed-Fit Ribbed-Trim Button-Up Cardigan</image:title>
      <image:caption>Brown ombre knitted cardigan with round neck and button-up front</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-v-neck-striped-trim-button-down-fine-knit-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-v-neck-striped-trim-button-down-fine-knit-cardigan-1.jpg?v=1788369753</image:loc>
      <image:title>Edward | Men&apos;s V-Neck Striped-Trim Button-Down Fine-Knit Cardigan</image:title>
      <image:caption>Folded navy V-neck cardigan with red and white striped trim beside wristwatch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-textured-long-sleeve-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-textured-long-sleeve-button-up-shirt-1.jpg?v=1788369784</image:loc>
      <image:title>Bennett | Men&apos;s Relaxed-Fit Textured Long-Sleeve Button-Up Shirt</image:title>
      <image:caption>Man wearing pink textured long-sleeve shirt with open collar and rolled cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-knit-stand-collar-full-zip-cardigan-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-knit-stand-collar-full-zip-cardigan-jumper-1.jpg?v=1788369784</image:loc>
      <image:title>Halden | Men&apos;s Textured Knit Stand-Collar Full-Zip Cardigan Jumper</image:title>
      <image:caption>Denim blue marl knitted cardigan jumper with full zip and funnel neck</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-point-collar-twin-pocket-button-through-overshirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-point-collar-twin-pocket-button-through-overshirt-1.jpg?v=1788369814</image:loc>
      <image:title>Marlon | Men&apos;s Relaxed-Fit Point-Collar Twin-Pocket Button-Through Overshirt</image:title>
      <image:caption>Sage green cotton overshirt with twin chest pockets, worn over white tee</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-grandad-collar-half-placket-long-sleeve-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-grandad-collar-half-placket-long-sleeve-henley-shirt-1.jpg?v=1788369823</image:loc>
      <image:title>Theo | Men&apos;s Relaxed-Fit Grandad Collar Half-Placket Long-Sleeve Henley Shirt</image:title>
      <image:caption>White linen henley shirt with grandad collar and roll-up sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-knit-plaid-lined-full-zip-winter-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-knit-plaid-lined-full-zip-winter-bomber-jacket-1.jpg?v=1788369854</image:loc>
      <image:title>Nathaniel | Men&apos;s Textured Knit Plaid-Lined Full-Zip Winter Bomber Jacket</image:title>
      <image:caption>Brown marl knit zip-up bomber jacket with tartan lining laid flat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-fleece-lined-hooded-zip-up-relaxed-fit-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-fleece-lined-hooded-zip-up-relaxed-fit-jacket-1.jpg?v=1788369857</image:loc>
      <image:title>Hartley | Men&apos;s Fleece-Lined Hooded Zip-Up Relaxed-Fit Jacket</image:title>
      <image:caption>Tan hooded canvas jacket with fleece lining and zip-up front</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-herringbone-relaxed-fit-button-up-patch-pocket-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-herringbone-relaxed-fit-button-up-patch-pocket-jacket-1.jpg?v=1788369886</image:loc>
      <image:title>Ashford | Men&apos;s Herringbone Relaxed-Fit Button-Up Patch-Pocket Jacket</image:title>
      <image:caption>Camel herringbone wool-blend jacket with button-up front and patch pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cable-knit-crew-neck-pullover-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cable-knit-crew-neck-pullover-jumper-1.jpg?v=1788369888</image:loc>
      <image:title>Edmund | Men&apos;s Cable-Knit Crew Neck Pullover Jumper</image:title>
      <image:caption>Light blue cable knit jumper on hanger with folded colour options beneath</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-quarter-zip-stand-collar-fine-knit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-quarter-zip-stand-collar-fine-knit-jumper-1.jpg?v=1788372601</image:loc>
      <image:title>Callum | Men&apos;s Slim-Fit Quarter-Zip Stand-Collar Fine-Knit Jumper</image:title>
      <image:caption>Blue quarter-zip knitted jumper worn with denim jeans for a casual look</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-ribbed-turtleneck-long-sleeve-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-ribbed-turtleneck-long-sleeve-jumper-1.jpg?v=1788372610</image:loc>
      <image:title>Callum | Men&apos;s Slim-Fit Ribbed Turtleneck Long-Sleeve Jumper</image:title>
      <image:caption>Black slim-fit turtleneck jumper with ribbed collar and long sleeves, front view</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-check-button-down-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-check-button-down-shirt-1.jpg?v=1788372629</image:loc>
      <image:title>Callum | Men&apos;s Relaxed-Fit Check Button-Down Shirt</image:title>
      <image:caption>Men&apos;s cream and navy check flannel shirt with long sleeves and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-vintage-henley-relaxed-fit-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-vintage-henley-relaxed-fit-long-sleeve-shirt-1.jpg?v=1788372644</image:loc>
      <image:title>Dexter | Men&apos;s Vintage Henley Relaxed-Fit Long-Sleeve Shirt</image:title>
      <image:caption>Men&apos;s blue henley shirt with chest pocket and long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-band-collar-button-front-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-band-collar-button-front-long-sleeve-shirt-1.jpg?v=1788372665</image:loc>
      <image:title>Theo | Men&apos;s Relaxed-Fit Band-Collar Button-Front Long-Sleeve Shirt</image:title>
      <image:caption>Rear view of beige linen Henley shirt with rolled cuffs on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-structured-textured-ribbed-cuff-zip-up-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-structured-textured-ribbed-cuff-zip-up-bomber-jacket-1.jpg?v=1788372720</image:loc>
      <image:title>Callum | Men&apos;s Structured Textured Ribbed-Cuff Zip-Up Bomber Jacket</image:title>
      <image:caption>Camel bomber jacket with ribbed cuffs and faux-fur lining, hung on wooden hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-notch-lapel-patch-pocket-blazer-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-notch-lapel-patch-pocket-blazer-cardigan-1.jpg?v=1788372764</image:loc>
      <image:title>Marlow | Men&apos;s Relaxed-Fit Notch-Lapel Patch-Pocket Blazer Cardigan</image:title>
      <image:caption>Brown knitted blazer cardigan with notch lapel and patch pockets on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-full-zip-drawstring-hood-neon-trim-hoodie</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-full-zip-drawstring-hood-neon-trim-hoodie-1.jpg?v=1788372767</image:loc>
      <image:title>Hendrix | Men&apos;s Relaxed-Fit Full-Zip Drawstring-Hood Neon-Trim Hoodie</image:title>
      <image:caption>Black full-zip hoodie with contrasting green zip pullers and drawstrings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-button-front-relaxed-fit-long-sleeve-chest-pocket-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-button-front-relaxed-fit-long-sleeve-chest-pocket-shirt-1.jpg?v=1788373760</image:loc>
      <image:title>Marcus | Men&apos;s Classic Button-Front Relaxed-Fit Long-Sleeve Chest-Pocket Shirt</image:title>
      <image:caption>Navy long-sleeve flannel shirt with button-front placket and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-jacquard-knit-mock-neck-ribbed-cuff-pullover-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-jacquard-knit-mock-neck-ribbed-cuff-pullover-jumper-1.jpg?v=1788373779</image:loc>
      <image:title>Rowan | Men&apos;s Jacquard-Knit Mock-Neck Ribbed-Cuff Pullover Jumper</image:title>
      <image:caption>Beige mock-neck jumper with waffle-knit texture and layered white collar detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-button-down-utility-field-overshirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-button-down-utility-field-overshirt-1.jpg?v=1788373791</image:loc>
      <image:title>Hudson | Men&apos;s Relaxed-Fit Button-Down Utility Field Overshirt</image:title>
      <image:caption>Khaki cotton utility overshirt with twin chest pockets and button front</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-check-twin-pocket-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-check-twin-pocket-long-sleeve-shirt-1.jpg?v=1788373808</image:loc>
      <image:title>Jacob | Men&apos;s Relaxed-Fit Check Twin-Pocket Long-Sleeve Shirt</image:title>
      <image:caption>Mustard yellow check flannel shirt with twin chest pockets and long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-turtleneck-tailored-fit-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-turtleneck-tailored-fit-knitted-jumper-1.jpg?v=1788373821</image:loc>
      <image:title>Winston | Men&apos;s Ribbed Turtleneck Tailored-Fit Knitted Jumper</image:title>
      <image:caption>Oatmeal beige turtleneck jumper with ribbed roll neck displayed on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quarter-zip-stand-collar-tailored-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quarter-zip-stand-collar-tailored-fit-jumper-1.jpg?v=1788373851</image:loc>
      <image:title>Bennett | Men&apos;s Quarter-Zip Stand-Collar Tailored-Fit Jumper</image:title>
      <image:caption>White half-zip knitted jumper worn over blue shirt and striped tie</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-slim-fit-button-up-point-collar-denim-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-slim-fit-button-up-point-collar-denim-jacket-1.jpg?v=1788373870</image:loc>
      <image:title>Jack | Men&apos;s Classic Slim-Fit Button-Up Point-Collar Denim Jacket</image:title>
      <image:caption>Black denim jacket with button-up front and chest flap pockets, worn open</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-padded-long-line-parka-coat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-padded-long-line-parka-coat-1.jpg?v=1788373878</image:loc>
      <image:title>Hudson | Men&apos;s Hooded Padded Long-Line Parka Coat</image:title>
      <image:caption>Beige hooded parka with padded sleeve pocket and flap pockets, men&apos;s winter coat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-five-button-chest-pocket-tailored-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-five-button-chest-pocket-tailored-jacket-1.jpg?v=1788402346</image:loc>
      <image:title>Warwick | Men&apos;s Stand-Collar Five-Button Chest-Pocket Tailored Jacket</image:title>
      <image:caption>Grey wool tailored jacket with stand collar and button-front fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-distressed-zip-through-point-collar-utility-pocket-field-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-distressed-zip-through-point-collar-utility-pocket-field-jacket-1.jpg?v=1788402383</image:loc>
      <image:title>Hendrix | Men&apos;s Distressed Zip-Through Point-Collar Utility-Pocket Field Jacket</image:title>
      <image:caption>Brown leather bomber jacket with twin chest pockets and zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cognac-structured-snap-button-flap-pocket-trucker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cognac-structured-snap-button-flap-pocket-trucker-jacket-1.jpg?v=1788402397</image:loc>
      <image:title>Harlan | Men&apos;s Cognac Structured Snap-Button Flap-Pocket Trucker Jacket</image:title>
      <image:caption>Tan leather trucker jacket with snap buttons hanging on wooden hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-distressed-cap-toe-lace-up-side-zip-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-distressed-cap-toe-lace-up-side-zip-ankle-boots-1.jpg?v=1788407230</image:loc>
      <image:title>Barnaby | Men&apos;s Distressed Cap-Toe Lace-Up Side-Zip Ankle Boots</image:title>
      <image:caption>Brown leather lace-up ankle boots with burgundy trim and side zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ruched-round-toe-side-zip-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ruched-round-toe-side-zip-ankle-boots-1.jpg?v=1788407247</image:loc>
      <image:title>Beckett | Men&apos;s Ruched Round-Toe Side-Zip Ankle Boots</image:title>
      <image:caption>Tan leather ankle boots with side zip resting atop a silver suitcase</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-round-toe-chunky-sole-casual-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-round-toe-chunky-sole-casual-shoes-1.jpg?v=1788407264</image:loc>
      <image:title>Marlow | Men&apos;s Lace-Up Round-Toe Chunky-Sole Casual Shoes</image:title>
      <image:caption>Tan brown leather men&apos;s lace-up casual shoe with rugged lugged sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-quarter-zip-long-sleeve-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-quarter-zip-long-sleeve-jumper-1.jpg?v=1788407280</image:loc>
      <image:title>Marcus | Men&apos;s Relaxed-Fit Quarter-Zip Long-Sleeve Jumper</image:title>
      <image:caption>White quarter-zip jumper worn with denim jeans, men&apos;s knitted casual style</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cable-knit-quarter-zip-ribbed-cuff-pullover-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cable-knit-quarter-zip-ribbed-cuff-pullover-jumper-1.jpg?v=1788407298</image:loc>
      <image:title>Callum | Men&apos;s Cable-Knit Quarter-Zip Ribbed-Cuff Pullover Jumper</image:title>
      <image:caption>Grey cable knit quarter-zip jumper with textured yoke, front view</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-relaxed-fit-quarter-zip-mock-neck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-relaxed-fit-quarter-zip-mock-neck-jumper-1.jpg?v=1788407309</image:loc>
      <image:title>Rowan | Men&apos;s Ribbed Relaxed-Fit Quarter-Zip Mock-Neck Jumper</image:title>
      <image:caption>Sky blue ribbed knit quarter-zip jumper with mock neck collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-notch-lapel-two-button-patch-pocket-two-piece-suit</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-notch-lapel-two-button-patch-pocket-two-piece-suit-1.jpg?v=1788407337</image:loc>
      <image:title>Sterling | Men&apos;s Slim-Fit Notch-Lapel Two-Button Patch-Pocket Two-Piece Suit</image:title>
      <image:caption>Man wearing pale blue textured two-piece slim-fit suit with white shirt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-single-breasted-slim-fit-three-piece-tailored-wedding-suit</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-single-breasted-slim-fit-three-piece-tailored-wedding-suit-1.jpg?v=1788407339</image:loc>
      <image:title>Holloway | Men&apos;s Single-Breasted Slim-Fit Three-Piece Tailored Wedding Suit</image:title>
      <image:caption>Burgundy three-piece suit with satin lapel and slim-fit waistcoat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-smart-casual-single-breasted-notch-lapel-standard-fit-blazer-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-smart-casual-single-breasted-notch-lapel-standard-fit-blazer-jacket-1.jpg?v=1788407368</image:loc>
      <image:title>Hartley | Men&apos;s Smart-Casual Single-Breasted Notch-Lapel Standard-Fit Blazer Jacket</image:title>
      <image:caption>Tan textured blazer worn with white shirt and black trousers, smart-casual look</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-notch-lapel-single-breasted-button-front-longline-trench-coat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-notch-lapel-single-breasted-button-front-longline-trench-coat-1.jpg?v=1788407370</image:loc>
      <image:title>Sterling | Men&apos;s Notch-Lapel Single-Breasted Button-Front Longline Trench Coat</image:title>
      <image:caption>Men&apos;s grey wool-blend trench coat with notched lapel and button fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-croc-embossed-pointed-toe-slip-on-chelsea-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-croc-embossed-pointed-toe-slip-on-chelsea-boots-1.jpg?v=1788407397</image:loc>
      <image:title>Marcus | Men&apos;s Croc-Embossed Pointed-Toe Slip-On Chelsea Boots</image:title>
      <image:caption>Tan croc-embossed leather Chelsea boots with elastic side panels and pointed toe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slip-on-elasticated-side-gusset-pull-tab-chelsea-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slip-on-elasticated-side-gusset-pull-tab-chelsea-boots-1.jpg?v=1788407400</image:loc>
      <image:title>Callum | Men&apos;s Slip-On Elasticated Side-Gusset Pull-Tab Chelsea Boots</image:title>
      <image:caption>Navy leather Chelsea boot with elastic side panel and rugged sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-tailored-stand-collar-button-front-structured-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-tailored-stand-collar-button-front-structured-jacket-1.png?v=1788407438</image:loc>
      <image:title>Harrison | Men&apos;s Tailored Stand-Collar Button-Front Structured Jacket</image:title>
      <image:caption>Grey corduroy jacket with funnel collar worn over black roll neck jumper</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-shearling-collar-distressed-multi-pocket-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-shearling-collar-distressed-multi-pocket-bomber-jacket-1.png?v=1788407442</image:loc>
      <image:title>Hudson | Men&apos;s Shearling-Collar Distressed Multi-Pocket Bomber Jacket</image:title>
      <image:caption>Men&apos;s tan suede sherpa-lined jacket with shearling collar and ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-woven-sole-slip-on-espadrilles</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-woven-sole-slip-on-espadrilles-1.png?v=1788407470</image:loc>
      <image:title>Marlow | Men&apos;s Woven-Sole Slip-On Espadrilles</image:title>
      <image:caption>Black woven espadrille with jute sole and stitched trim, slip-on style</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-colour-block-quilted-stand-collar-snap-button-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-colour-block-quilted-stand-collar-snap-button-jacket-1.png?v=1788407479</image:loc>
      <image:title>Hudson | Men&apos;s Colour-Block Quilted Stand-Collar Snap-Button Jacket</image:title>
      <image:caption>Navy quilted jacket with grey shoulder panels and stand collar, unbuttoned</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-perforated-panel-round-toe-contrast-stitch-lace-up-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-perforated-panel-round-toe-contrast-stitch-lace-up-derby-shoes-1.png?v=1788411487</image:loc>
      <image:title>Winston | Men&apos;s Perforated-Panel Round-Toe Contrast-Stitch Lace-Up Derby Shoes</image:title>
      <image:caption>Black leather lace-up shoe with perforated panel and contrast stitched sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cushioned-slip-on-round-toe-contrast-sole-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cushioned-slip-on-round-toe-contrast-sole-loafers-1.png?v=1788411487</image:loc>
      <image:title>Hartley | Men&apos;s Cushioned Slip-On Round-Toe Contrast-Sole Loafers</image:title>
      <image:caption>Black suede loafer with white sole shown at an angle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-button-placket-long-sleeve-regular-fit-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-button-placket-long-sleeve-regular-fit-polo-shirt-1.png?v=1788411524</image:loc>
      <image:title>Elden | Men&apos;s Stand-Collar Button-Placket Long-Sleeve Regular-Fit Polo Shirt</image:title>
      <image:caption>Men&apos;s khaki long-sleeve polo shirt with stand collar and button placket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-crew-neck-elbow-patch-relaxed-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-crew-neck-elbow-patch-relaxed-fit-jumper-1.png?v=1788411530</image:loc>
      <image:title>Hartley | Men&apos;s Textured Crew-Neck Elbow-Patch Relaxed-Fit Jumper</image:title>
      <image:caption>Blue textured crew-neck jumper with tan suede elbow patches and contrast stitching</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cable-knit-half-zip-contrast-collar-elbow-patch-pullover</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cable-knit-half-zip-contrast-collar-elbow-patch-pullover-1.png?v=1788411561</image:loc>
      <image:title>Fenwick | Men&apos;s Cable-Knit Half-Zip Contrast-Collar Elbow-Patch Pullover</image:title>
      <image:caption>Navy cable-knit jumper with suede elbow patches and half-zip collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-button-front-long-sleeve-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-button-front-long-sleeve-henley-shirt-1.png?v=1788411564</image:loc>
      <image:title>Marcus | Men&apos;s Relaxed-Fit Button-Front Long-Sleeve Henley Shirt</image:title>
      <image:caption>Men&apos;s stone grey long sleeve Henley shirt with button placket and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-checked-regular-fit-button-front-chest-pocket-shacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-checked-regular-fit-button-front-chest-pocket-shacket-1.png?v=1788411597</image:loc>
      <image:title>Callum | Men&apos;s Checked Regular-Fit Button-Front Chest-Pocket Shacket</image:title>
      <image:caption>Men&apos;s beige and white plaid flannel overshirt with chest pockets, worn open</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-relaxed-fit-fleece-lined-zip-up-hoodie</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-relaxed-fit-fleece-lined-zip-up-hoodie-1.png?v=1788411610</image:loc>
      <image:title>Marlow | Men&apos;s Textured Relaxed-Fit Fleece-Lined Zip-Up Hoodie</image:title>
      <image:caption>Grey knitted zip-up hoodie with fleece-lined hood on hanger display</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-three-piece-shawl-collar-slim-fit-tuxedo-suit</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-three-piece-shawl-collar-slim-fit-tuxedo-suit-1.png?v=1788411640</image:loc>
      <image:title>Sterling | Men&apos;s Three-Piece Shawl-Collar Slim-Fit Tuxedo Suit</image:title>
      <image:caption>Beige three-piece tuxedo with black shawl lapel and pocket square detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-stretch-wide-collar-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-stretch-wide-collar-long-sleeve-shirt-1.png?v=1788411646</image:loc>
      <image:title>Constantine | Men&apos;s Slim-Fit Stretch Wide-Collar Long-Sleeve Shirt</image:title>
      <image:caption>White slim stretch shirt fabric pulled to show four-way stretch fit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-zip-up-twin-pocket-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-zip-up-twin-pocket-jacket-1.png?v=1788411676</image:loc>
      <image:title>Harrison | Men&apos;s Stand-Collar Zip-Up Twin-Pocket Jacket</image:title>
      <image:caption>Man wearing an olive green cotton jacket with stand collar and zip pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-buckle-strap-slip-on-closed-toe-clogs</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-buckle-strap-slip-on-closed-toe-clogs-1.png?v=1788411687</image:loc>
      <image:title>Hugo | Men&apos;s Buckle-Strap Slip-On Closed-Toe Clogs</image:title>
      <image:caption>Taupe suede clog sandal with buckle strap and cork footbed</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-round-toe-contrast-panel-low-top-trainers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-round-toe-contrast-panel-low-top-trainers-1.png?v=1788411717</image:loc>
      <image:title>Wesley | Men&apos;s Lace-Up Round-Toe Contrast-Panel Low-Top Trainers</image:title>
      <image:caption>Navy leather lace-up trainers with contrasting white sole and suede heel panel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-two-tone-wingtip-lace-up-pointed-toe-brogues</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-two-tone-wingtip-lace-up-pointed-toe-brogues-1.png?v=1788411749</image:loc>
      <image:title>Winston | Men&apos;s Two-Tone Wingtip Lace-Up Pointed-Toe Brogues</image:title>
      <image:caption>Two-tone burgundy and cream patent leather brogue shoe with wingtip detailing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-crew-neck-long-sleeve-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-crew-neck-long-sleeve-jumper-1.png?v=1788411763</image:loc>
      <image:title>Elliot | Men&apos;s Relaxed-Fit Ribbed Crew-Neck Long-Sleeve Jumper</image:title>
      <image:caption>Beige knitted jumper with mock neck and layered white shirt collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-snap-button-flap-pocket-regular-fit-shacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-snap-button-flap-pocket-regular-fit-shacket-1.png?v=1788411792</image:loc>
      <image:title>Marlow | Men&apos;s Hooded Snap-Button Flap-Pocket Regular-Fit Shacket</image:title>
      <image:caption>Grey marl hooded shacket with snap buttons and drawstring flap pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-two-tone-ribbed-button-neck-raglan-sleeve-elbow-patch-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-two-tone-ribbed-button-neck-raglan-sleeve-elbow-patch-jumper-1.png?v=1788411809</image:loc>
      <image:title>Harlan | Men&apos;s Two-Tone Ribbed Button-Neck Raglan-Sleeve Elbow-Patch Jumper</image:title>
      <image:caption>Ribbed cable knit jumper in tan and cream with suede elbow patches</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cap-toe-lace-up-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cap-toe-lace-up-ankle-boots-1.png?v=1788411824</image:loc>
      <image:title>Harrow | Men&apos;s Cap-Toe Lace-Up Ankle Boots</image:title>
      <image:caption>Black leather lace-up ankle boots with cap toe and stitched detailing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-round-toe-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-round-toe-ankle-boots-1.png?v=1788411846</image:loc>
      <image:title>Barrett | Men&apos;s Lace-Up Round-Toe Ankle Boots</image:title>
      <image:caption>Brown leather lace-up chukka boot with stacked wooden heel, side profile</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-brogue-detail-round-toe-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-brogue-detail-round-toe-derby-shoes-1.png?v=1788411864</image:loc>
      <image:title>Winston | Men&apos;s Lace-Up Brogue-Detail Round-Toe Derby Shoes</image:title>
      <image:caption>Black leather men&apos;s Derby shoe with brogue detailing and pointed toe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-waffle-knit-quarter-zip-drawstring-hooded-sweatshirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-waffle-knit-quarter-zip-drawstring-hooded-sweatshirt-1.png?v=1788419668</image:loc>
      <image:title>Hartley | Men&apos;s Waffle-Knit Quarter-Zip Drawstring Hooded Sweatshirt</image:title>
      <image:caption>Slate blue waffle knit hoodie with quarter-zip and drawstring hood</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-lace-up-round-toe-low-top-trainers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-lace-up-round-toe-low-top-trainers-1.png?v=1788419670</image:loc>
      <image:title>Preston | Men&apos;s Classic Lace-Up Round-Toe Low-Top Trainers</image:title>
      <image:caption>Tan leather trainers with white soles and contrasting lace-up fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-two-tone-pointed-toe-slip-on-penny-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-two-tone-pointed-toe-slip-on-penny-loafers-1.jpg?v=1788419703</image:loc>
      <image:title>Bennett | Men&apos;s Two-Tone Pointed-Toe Slip-On Penny Loafers</image:title>
      <image:caption>Navy patent and suede penny loafer with pointed toe and glossy trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-structured-round-toe-lace-up-block-heel-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-structured-round-toe-lace-up-block-heel-derby-shoes-1.png?v=1788419720</image:loc>
      <image:title>Harrington | Men&apos;s Structured Round-Toe Lace-Up Block-Heel Derby Shoes</image:title>
      <image:caption>Brown leather Derby shoe with lace-up front and chunky black sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-two-tone-round-neck-button-front-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-two-tone-round-neck-button-front-cardigan-1.jpg?v=1788419739</image:loc>
      <image:title>Marcus | Men&apos;s Relaxed-Fit Two-Tone Round-Neck Button-Front Cardigan</image:title>
      <image:caption>Cream knitted cardigan with grey ribbed trim and button-front detailing, styled flat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-tailored-notch-lapel-single-breasted-longline-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-tailored-notch-lapel-single-breasted-longline-overcoat-1.jpg?v=1788419757</image:loc>
      <image:title>Holloway | Men&apos;s Tailored Notch-Lapel Single-Breasted Longline Overcoat</image:title>
      <image:caption>Camel wool-blend overcoat worn with black turtleneck and tailored trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-stand-collar-quarter-zip-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-stand-collar-quarter-zip-jumper-1.jpg?v=1788419774</image:loc>
      <image:title>Hunter | Men&apos;s Relaxed-Fit Stand-Collar Quarter-Zip Jumper</image:title>
      <image:caption>Brown fleece quarter-zip jumper with stand collar and ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-zip-up-shirt-collar-elasticated-cuff-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-zip-up-shirt-collar-elasticated-cuff-jacket-1.jpg?v=1788422792</image:loc>
      <image:title>Harrington | Men&apos;s Relaxed-Fit Zip-Up Shirt-Collar Elasticated-Cuff Jacket</image:title>
      <image:caption>Beige lightweight bomber jacket with elasticated cuffs and full zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-sherpa-lined-button-up-turn-down-collar-trucker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-sherpa-lined-button-up-turn-down-collar-trucker-jacket-1.jpg?v=1788422793</image:loc>
      <image:title>Callahan | Men&apos;s Sherpa-Lined Button-Up Turn-Down Collar Trucker Jacket</image:title>
      <image:caption>Navy men&apos;s sherpa-lined trucker jacket with fleece collar and button pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-collar-zip-up-leather-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-collar-zip-up-bomber-jacket-1.jpg?v=1788422824</image:loc>
      <image:title>Hudson | Men&apos;s Ribbed-Collar Zip-Up Leather Bomber Jacket</image:title>
      <image:caption>Tan faux leather bomber jacket with ribbed collar and zip pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-ribbed-crew-neck-knitted-pullover</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-ribbed-crew-neck-knitted-pullover-1.jpg?v=1788422826</image:loc>
      <image:title>Marlowe | Men&apos;s Striped Ribbed Crew Neck Knitted Pullover</image:title>
      <image:caption>Navy jumper with white stripes and ribbed crew neck, styled with shirt collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-collegiate-striped-sleeve-v-neck-cardigan-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-collegiate-striped-sleeve-v-neck-cardigan-jumper-1.jpg?v=1788422866</image:loc>
      <image:title>Elliot | Men&apos;s Collegiate Striped-Sleeve V-Neck Cardigan Jumper</image:title>
      <image:caption>Blue knitted V-neck cardigan with white striped sleeve and button-front detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-button-through-long-sleeve-smart-casual-formal-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/Men_s_Slim-Fit_Button-Through_Long-Sleeve_Smart-Casual_Formal_Shirt-1.jpg?v=1788451654</image:loc>
      <image:title>Beckett | Men&apos;s Slim-Fit Button-Through Long-Sleeve Smart-Casual Formal Shirt</image:title>
      <image:caption>Charcoal grey slim-fit long-sleeve shirt styled with black tailored trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-short-sleeve-striped-trim-roll-tab-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-short-sleeve-striped-trim-roll-tab-button-up-shirt-1.jpg?v=1788422910</image:loc>
      <image:title>Miles | Men&apos;s Short-Sleeve Striped-Trim Roll-Tab Button-Up Shirt</image:title>
      <image:caption>Navy short-sleeve button-up shirt with striped collar detailing and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-point-collar-button-through-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-point-collar-button-through-long-sleeve-shirt-1.jpg?v=1788422924</image:loc>
      <image:title>Holden | Men&apos;s Slim-Fit Point-Collar Button-Through Long-Sleeve Shirt</image:title>
      <image:caption>Slate grey slim-fit dress shirt worn with rolled sleeves and navy chinos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-zip-up-contrast-lining-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-zip-up-contrast-lining-bomber-jacket-1.jpg?v=1788422959</image:loc>
      <image:title>Harvey | Men&apos;s Stand-Collar Zip-Up Contrast-Lining Bomber Jacket</image:title>
      <image:caption>Men&apos;s black bomber jacket with stand collar and contrast yellow lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-sherpa-collar-snap-button-trucker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-sherpa-collar-snap-button-trucker-jacket-1.jpg?v=1788422971</image:loc>
      <image:title>Rowan | Men&apos;s Relaxed-Fit Sherpa-Collar Snap-Button Trucker Jacket</image:title>
      <image:caption>Man wearing brown corduroy bomber jacket with sherpa collar and popper fastenings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-shirt-collar-concealed-zip-gingham-lined-windbreaker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-shirt-collar-concealed-zip-gingham-lined-windbreaker-jacket-1.jpg?v=1788423004</image:loc>
      <image:title>Winston | Men&apos;s Shirt-Collar Concealed-Zip Gingham-Lined Windbreaker Jacket</image:title>
      <image:caption>Navy zip-up windbreaker jacket with gingham checked lining and point collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cable-knit-quarter-zip-relaxed-fit-polo-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cable-knit-quarter-zip-relaxed-fit-polo-jumper-1.jpg?v=1788423005</image:loc>
      <image:title>Hugo | Men&apos;s Cable-Knit Quarter-Zip Relaxed-Fit Polo Jumper</image:title>
      <image:caption>Beige cable-knit quarter-zip jumper with collared polo neck for men</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-sleeve-mock-neck-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-sleeve-mock-neck-knitted-jumper-1.jpg?v=1788423035</image:loc>
      <image:title>Wesley | Men&apos;s Striped-Sleeve Mock-Neck Knitted Jumper</image:title>
      <image:caption>Sage green mock-neck jumper with striped sleeve detail and mock shirt collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-ribbed-turtleneck-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-ribbed-turtleneck-knitted-jumper-1.jpg?v=1788423040</image:loc>
      <image:title>Edwin | Men&apos;s Slim-Fit Ribbed Turtleneck Knitted Jumper</image:title>
      <image:caption>White roll-neck jumper worn with tailored grey trousers, slim-fit knitted style</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-band-collar-relaxed-fit-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-band-collar-relaxed-fit-button-up-shirt-1.jpg?v=1788423072</image:loc>
      <image:title>Ronan | Men&apos;s Band-Collar Relaxed-Fit Button-Up Shirt</image:title>
      <image:caption>Khaki green grandad-collar shirt with chest pocket, laid flat in crinkled cotton</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-button-down-collar-long-sleeve-regular-fit-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-button-down-collar-long-sleeve-regular-fit-shirt-1.jpg?v=1788423075</image:loc>
      <image:title>Callum | Men&apos;s Button-Down Collar Long-Sleeve Regular-Fit Shirt</image:title>
      <image:caption>Khaki long-sleeve button-down shirt with button-fastened collar, worn casually</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-western-button-front-chest-pocket-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-western-button-front-chest-pocket-shirt-1.jpg?v=1788423107</image:loc>
      <image:title>Jaxon | Men&apos;s Slim-Fit Western Button-Front Chest-Pocket Shirt</image:title>
      <image:caption>Man wearing light blue distressed denim shirt with twin chest pockets and rolled sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-distressed-fitted-full-zip-shirt-collar-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-distressed-fitted-full-zip-shirt-collar-jacket-1.jpg?v=1788423120</image:loc>
      <image:title>Rocco | Men&apos;s Distressed Fitted Full-Zip Shirt-Collar Jacket</image:title>
      <image:caption>Man wearing distressed brown leather bomber jacket with zip fastening, styled with jeans</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-reversible-two-tone-slim-fit-zip-up-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-reversible-two-tone-slim-fit-zip-up-bomber-jacket-1.jpg?v=1788423146</image:loc>
      <image:title>Grayson | Men&apos;s Reversible Two-Tone Slim-Fit Zip-Up Bomber Jacket</image:title>
      <image:caption>Beige bomber jacket open to reveal navy reversible lining and ribbed trims</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quarter-zip-colour-block-striped-mock-neck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quarter-zip-colour-block-striped-mock-neck-jumper-1.jpg?v=1788428911</image:loc>
      <image:title>Harlan | Men&apos;s Quarter-Zip Colour-Block Striped Mock-Neck Jumper</image:title>
      <image:caption>Cream and navy quarter-zip jumper with bold burgundy contrast stripe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-stand-collar-zip-up-contrast-lining-puffer-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-stand-collar-zip-up-contrast-lining-puffer-jacket-1.jpg?v=1788428912</image:loc>
      <image:title>Arthur | Men&apos;s Quilted Stand-Collar Zip-Up Contrast-Lining Puffer Jacket</image:title>
      <image:caption>Navy quilted puffer jacket with contrasting orange zip lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-crewneck-pullover</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-crewneck-pullover-1.jpg?v=1788428944</image:loc>
      <image:title>Marcus | Men&apos;s Relaxed-Fit Ribbed Crewneck Pullover</image:title>
      <image:caption>Blue crewneck jumper with ribbed cuffs and relaxed cotton fleece fit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-sherpa-lined-full-zip-hooded-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-sherpa-lined-full-zip-hooded-jacket-1.jpg?v=1788428971</image:loc>
      <image:title>Fraser | Men&apos;s Sherpa-Lined Full-Zip Hooded Jacket</image:title>
      <image:caption>Man wearing khaki green fleece hoodie with sherpa lining, walking through stone archway</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-striped-button-down-collar-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-striped-button-down-collar-long-sleeve-shirt-1.jpg?v=1788428977</image:loc>
      <image:title>Marcus | Men&apos;s Slim-Fit Striped Button-Down Collar Long-Sleeve Shirt</image:title>
      <image:caption>Men&apos;s slim fit striped shirt in pale blue with button-down collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-contrast-collar-button-placket-long-sleeve-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-contrast-collar-button-placket-long-sleeve-polo-shirt-1.jpg?v=1788429006</image:loc>
      <image:title>Harrison | Men&apos;s Contrast-Collar Button-Placket Long-Sleeve Polo Shirt</image:title>
      <image:caption>Black long-sleeve polo shirt with contrast white button placket and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-high-sheen-point-collar-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-high-sheen-point-collar-long-sleeve-shirt-1.jpg?v=1788429022</image:loc>
      <image:title>Dorian | Men&apos;s Slim-Fit High-Sheen Point-Collar Long-Sleeve Shirt</image:title>
      <image:caption>Emerald green satin slim-fit long-sleeve shirt with sheen finish and pointed collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-wind-resistant-ribbed-trim-full-zip-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-wind-resistant-ribbed-trim-full-zip-bomber-jacket-1.jpg?v=1788429038</image:loc>
      <image:title>Rocco | Men&apos;s Wind-Resistant Ribbed-Trim Full-Zip Bomber Jacket</image:title>
      <image:caption>Red softshell bomber jacket with contrasting black ribbed trim and collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-oversized-quilted-lined-drawstring-hood-workwear-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-oversized-quilted-lined-drawstring-hood-workwear-jacket-1.jpg?v=1788429066</image:loc>
      <image:title>Hudson | Men&apos;s Oversized Quilted-Lined Drawstring-Hood Workwear Jacket</image:title>
      <image:caption>Tan duck canvas hooded workwear jacket with ribbed cuffs and zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-button-front-zip-pocket-mid-length-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-button-front-zip-pocket-mid-length-jacket-1.jpg?v=1788429072</image:loc>
      <image:title>Callum | Men&apos;s Hooded Button-Front Zip-Pocket Mid-Length Jacket</image:title>
      <image:caption>Camel hooded jacket with check flannel lining and button pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-crewneck-short-sleeve-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-crewneck-short-sleeve-jumper-1.jpg?v=1788429104</image:loc>
      <image:title>Marcus | Men&apos;s Textured Crewneck Short-Sleeve Jumper</image:title>
      <image:caption>Burgundy knitted crewneck jumper with textured short sleeves on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quarter-zip-stand-collar-raglan-sleeve-zip-pocket-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quarter-zip-stand-collar-raglan-sleeve-zip-pocket-jumper-1.jpg?v=1788429109</image:loc>
      <image:title>Hudson | Men&apos;s Quarter-Zip Stand-Collar Raglan-Sleeve Zip-Pocket Jumper</image:title>
      <image:caption>Grey fleece quarter-zip jumper with stand collar and sleeve pocket detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-polo-collar-button-placket-relaxed-fit-long-sleeve-sweatshirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-polo-collar-button-placket-relaxed-fit-long-sleeve-sweatshirt-1.jpg?v=1788429145</image:loc>
      <image:title>Wesley | Men&apos;s Polo Collar Button Placket Relaxed-Fit Long-Sleeve Sweatshirt</image:title>
      <image:caption>Blue washed-effect long-sleeve polo sweatshirt with button placket, relaxed fit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cable-knit-half-zip-fleece-collar-colourblock-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cable-knit-half-zip-fleece-collar-colourblock-jumper-1.jpg?v=1788429165</image:loc>
      <image:title>Callum | Men&apos;s Cable-Knit Half-Zip Fleece-Collar Colourblock Jumper</image:title>
      <image:caption>Men&apos;s cable-knit half-zip jumper with fleece collar and colourblock design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-full-zip-contrast-pocket-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-full-zip-contrast-pocket-bomber-jacket-1.jpg?v=1788429208</image:loc>
      <image:title>Hudson | Men&apos;s Stand-Collar Full-Zip Contrast-Pocket Bomber Jacket</image:title>
      <image:caption>Navy sherpa fleece bomber jacket with zip chest pocket, worn crossed-arm</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-quilted-lined-checked-zip-through-shirt-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-quilted-lined-checked-zip-through-shirt-jacket-1.jpg?v=1788429212</image:loc>
      <image:title>Jasper | Men&apos;s Hooded Quilted-Lined Checked Zip-Through Shirt Jacket</image:title>
      <image:caption>Navy check flannel shirt jacket with quilted lining and detachable hood</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-shearling-collar-zip-up-relaxed-fit-aviator-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-shearling-collar-zip-up-relaxed-fit-aviator-jacket-1.jpg?v=1788429245</image:loc>
      <image:title>Ronan | Men&apos;s Shearling-Collar Zip-Up Relaxed-Fit Aviator Jacket</image:title>
      <image:caption>Black suede-effect aviator jacket with faux shearling collar and cuffs, zip fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-mid-length-detachable-collar-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-mid-length-detachable-collar-overcoat-1.jpg?v=1788429257</image:loc>
      <image:title>Winston | Men&apos;s Slim-Fit Mid-Length Detachable-Collar Overcoat</image:title>
      <image:caption>Camel wool-feel overcoat with stand collar and checked contrast trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-tartan-lined-zip-up-relaxed-fit-harrington-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-tartan-lined-zip-up-relaxed-fit-harrington-jacket-1.jpg?v=1788435812</image:loc>
      <image:title>Henry | Men&apos;s Tartan-Lined Zip-Up Relaxed-Fit Harrington Jacket</image:title>
      <image:caption>Beige Harrington bomber jacket with red tartan lining laid flat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-detachable-knit-collar-zip-up-single-breasted-winter-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-detachable-knit-collar-zip-up-single-breasted-winter-overcoat-1.jpg?v=1788435815</image:loc>
      <image:title>Theo | Men&apos;s Slim-Fit Detachable Knit-Collar Zip-Up Single-Breasted Winter Overcoat</image:title>
      <image:caption>Black wool-blend overcoat with layered collar and zip-up knitted neck</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-stand-collar-button-front-longline-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-stand-collar-button-front-longline-overcoat-1.jpg?v=1788435855</image:loc>
      <image:title>Edmund | Men&apos;s Slim-Fit Stand-Collar Button-Front Longline Overcoat</image:title>
      <image:caption>Grey slim-fit wool-blend overcoat with stand collar and buttoned flap pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-zip-up-epaulette-multi-pocket-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-zip-up-epaulette-multi-pocket-jacket-1.jpg?v=1788435856</image:loc>
      <image:title>Harvey | Men&apos;s Stand-Collar Zip-Up Epaulette Multi-Pocket Jacket</image:title>
      <image:caption>Khaki men&apos;s zip-up bomber jacket with stand collar and printed lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-aztec-print-relaxed-fit-collared-shacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-aztec-print-relaxed-fit-collared-shacket-1.jpg?v=1788435888</image:loc>
      <image:title>Roman | Men&apos;s Aztec Print Relaxed-Fit Collared Shacket</image:title>
      <image:caption>Men&apos;s Aztec print flannel shirt jacket in brown and red tribal pattern</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-hooded-zip-up-distressed-wash-utility-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-hooded-zip-up-distressed-wash-utility-jacket-1.jpg?v=1788435904</image:loc>
      <image:title>Dalton | Men&apos;s Hooded Zip-Up Distressed-Wash Utility Jacket</image:title>
      <image:caption>Close-up of soft grey fleece lining showing plush textured fabric</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-band-collar-zip-up-quilted-shoulder-biker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-band-collar-zip-up-quilted-shoulder-biker-jacket-1.jpg?v=1788435924</image:loc>
      <image:title>Ryder | Men&apos;s Band-Collar Zip-Up Quilted-Shoulder Biker Jacket</image:title>
      <image:caption>Burgundy leather biker jacket with quilted shoulders and zip pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-oversized-point-collar-single-breasted-longline-coat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-oversized-point-collar-single-breasted-longline-coat-1.jpg?v=1788435941</image:loc>
      <image:title>Dorian | Men&apos;s Oversized Point-Collar Single-Breasted Longline Coat</image:title>
      <image:caption>Brown oversized longline coat with buttoned collar, worn with white polo neck</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-belted-oversized-collar-zip-front-aviator-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-belted-oversized-collar-zip-front-aviator-jacket-1.jpg?v=1788435970</image:loc>
      <image:title>Harlan | Men&apos;s Belted Oversized-Collar Zip-Front Aviator Jacket</image:title>
      <image:caption>Man wearing brown shearling bomber jacket with tan fur collar on stone steps</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-shoulder-zip-up-tailored-fit-biker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-shoulder-zip-up-tailored-fit-biker-jacket-1.jpg?v=1788435973</image:loc>
      <image:title>Griffin | Men&apos;s Quilted-Shoulder Zip-Up Tailored-Fit Biker Jacket</image:title>
      <image:caption>Tan leather biker jacket with quilted shoulders and stand collar, hung on display</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-regular-fit-zip-up-contrast-collar-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-regular-fit-zip-up-contrast-collar-bomber-jacket-1.jpg?v=1788436004</image:loc>
      <image:title>Marcus | Men&apos;s Regular-Fit Zip-Up Contrast-Collar Bomber Jacket</image:title>
      <image:caption>Burgundy bomber jacket with black ribbed collar and sleeve zip pocket, worn open</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-sherpa-lined-button-up-corduroy-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-sherpa-lined-button-up-corduroy-jacket-1.jpg?v=1788436010</image:loc>
      <image:title>Marston | Men&apos;s Sherpa-Lined Button-Up Corduroy Jacket</image:title>
      <image:caption>Camel corduroy jacket open to reveal cosy sherpa fleece lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-button-up-multi-pocket-spread-collar-denim-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-button-up-multi-pocket-spread-collar-denim-jacket-1.jpg?v=1788436037</image:loc>
      <image:title>Reeve | Men&apos;s Button-Up Multi-Pocket Spread-Collar Denim Jacket</image:title>
      <image:caption>White denim jacket with chest flap pockets and button-up front</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-fleece-lined-button-up-classic-collar-denim-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-fleece-lined-button-up-classic-collar-denim-jacket-1.jpg?v=1788436042</image:loc>
      <image:title>Marcus | Men&apos;s Fleece-Lined Button-Up Classic-Collar Denim Jacket</image:title>
      <image:caption>Light wash denim jacket with sherpa fleece lining and button chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-checked-hooded-quilted-lined-regular-fit-shirt-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-checked-hooded-quilted-lined-regular-fit-shirt-jacket-1.jpg?v=1788436068</image:loc>
      <image:title>Callahan | Men&apos;s Checked Hooded Quilted-Lined Regular-Fit Shirt Jacket</image:title>
      <image:caption>Blue check flannel shirt jacket with tan hood and quilted lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-utility-overshirt-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-utility-overshirt-jacket-1.jpg?v=1788436071</image:loc>
      <image:title>Foster | Men&apos;s Relaxed-Fit Utility Overshirt Jacket</image:title>
      <image:caption>Beige canvas utility overshirt with contrast denim collar and twin chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-zip-up-panelled-biker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-zip-up-panelled-biker-jacket-1.jpg?v=1788436102</image:loc>
      <image:title>Hendrix | Men&apos;s Stand-Collar Zip-Up Panelled Biker Jacket</image:title>
      <image:caption>Black faux leather biker jacket, rear view showing stand collar and seam detailing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-striped-trim-stand-collar-full-zip-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-striped-trim-stand-collar-full-zip-bomber-jacket-1.jpg?v=1788436126</image:loc>
      <image:title>Marcus | Men&apos;s Striped-Trim Stand-Collar Full-Zip Bomber Jacket</image:title>
      <image:caption>Black men&apos;s zip-up bomber jacket with striped funnel collar and cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-fleece-lined-stand-collar-water-resistant-bomber-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-fleece-lined-stand-collar-water-resistant-bomber-jacket-1.jpg?v=1788436138</image:loc>
      <image:title>Theo | Men&apos;s Fleece-Lined Stand-Collar Water-Resistant Bomber Jacket</image:title>
      <image:caption>Black bomber jacket open to reveal cosy cream sherpa fleece lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-ribbed-cuff-turtleneck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-ribbed-cuff-turtleneck-jumper-1.jpg?v=1788455752</image:loc>
      <image:title>Rowan | Men&apos;s Slim-Fit Ribbed-Cuff Turtleneck Jumper</image:title>
      <image:caption>Beige folded turtleneck jumper with ribbed cuffs beside a leather watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-relaxed-fit-quarter-zip-stand-collar-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-relaxed-fit-quarter-zip-stand-collar-jumper-1.jpg?v=1788455752</image:loc>
      <image:title>Marcus | Men&apos;s Ribbed Relaxed-Fit Quarter-Zip Stand-Collar Jumper</image:title>
      <image:caption>Rust red ribbed knit quarter-zip jumper with stand collar on model</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-flannel-lined-button-front-trucker-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-flannel-lined-button-front-trucker-jacket-1.jpg?v=1788455802</image:loc>
      <image:title>Marshall | Men&apos;s Flannel-Lined Button-Front Trucker Jacket</image:title>
      <image:caption>Noah | Men&apos;s Flannel-Lined Denim Trucker Jacket Button-Front Carhartt Style - image 1</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-single-breasted-notch-lapel-long-winter-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-single-breasted-notch-lapel-long-winter-overcoat-1.jpg?v=1788455818</image:loc>
      <image:title>Lawson | Men&apos;s Single-Breasted Notch-Lapel Long Winter Overcoat</image:title>
      <image:caption>Camel wool overcoat with notched lapel and single-breasted button fastening</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-belted-epaulette-longline-trench-coat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-belted-epaulette-longline-trench-coat-1.jpg?v=1788455846</image:loc>
      <image:title>Ashford | Men&apos;s Slim-Fit Belted Epaulette Longline Trench Coat</image:title>
      <image:caption>Men&apos;s stone beige belted trench coat with epaulette shoulder straps</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-stand-collar-quarter-zip-pullover</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-stand-collar-quarter-zip-pullover-1.jpg?v=1788455881</image:loc>
      <image:title>Marlon | Men&apos;s Relaxed-Fit Stand-Collar Quarter-Zip Pullover</image:title>
      <image:caption>White quarter-zip jumper with stand collar on man in casual fleece pullover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quilted-hooded-drawstring-mid-length-puffer-coat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quilted-hooded-drawstring-mid-length-puffer-coat-1.jpg?v=1788455920</image:loc>
      <image:title>Harlan | Men&apos;s Quilted Hooded Drawstring Mid-Length Puffer Coat</image:title>
      <image:caption>Grey quilted hooded puffer coat worn mid-length on man in snowy street</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-notch-lapel-single-breasted-plaid-lined-mid-length-overcoat</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-notch-lapel-single-breasted-plaid-lined-mid-length-overcoat-1.jpg?v=1788462806</image:loc>
      <image:title>Winston | Men&apos;s Notch-Lapel Single-Breasted Plaid-Lined Mid-Length Overcoat</image:title>
      <image:caption>Black wool-blend overcoat with notch lapel and checked scarf-effect lining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-cowl-neck-drawstring-hood-pullover-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-cowl-neck-drawstring-hood-pullover-jumper-1.jpg?v=1788462848</image:loc>
      <image:title>Callum | Men&apos;s Textured Cowl-Neck Drawstring Hood Pullover Jumper</image:title>
      <image:caption>Black textured knit hoodie jumper with cowl neck and drawstring detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-quarter-zip-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-quarter-zip-jumper-1.jpg?v=1788462876</image:loc>
      <image:title>Callum | Men&apos;s Relaxed-Fit Ribbed Quarter-Zip Jumper</image:title>
      <image:caption>Brown ribbed quarter-zip jumper worn with white tee and grey trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-gradient-argyle-ribbed-trim-crewneck-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-gradient-argyle-ribbed-trim-crewneck-jumper-1.jpg?v=1788462944</image:loc>
      <image:title>Barnaby | Men&apos;s Gradient Argyle Ribbed-Trim Crewneck Jumper</image:title>
      <image:caption>Men&apos;s mocha argyle knit jumper with mock neck on wooden hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-quarter-zip-ribbed-collar-knitted-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-quarter-zip-ribbed-collar-knitted-jumper-1.jpg?v=1788463007</image:loc>
      <image:title>Sterling | Men&apos;s Relaxed-Fit Quarter-Zip Ribbed Collar Knitted Jumper</image:title>
      <image:caption>Beige quarter-zip knitted jumper with ribbed collar and white shirt underneath</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-shawl-collar-ribbed-button-front-patch-pocket-knit-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-shawl-collar-ribbed-button-front-patch-pocket-knit-cardigan-1.jpg?v=1788466126</image:loc>
      <image:title>Hendrick | Men&apos;s Shawl-Collar Ribbed Button-Front Patch-Pocket Knit Cardigan</image:title>
      <image:caption>Navy ribbed knit cardigan with stand collar, styled with white chinos</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-turtleneck-slim-fit-pullover-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-turtleneck-slim-fit-pullover-jumper-1.jpg?v=1788466141</image:loc>
      <image:title>Frederick | Men&apos;s Ribbed Turtleneck Slim-Fit Pullover Jumper</image:title>
      <image:caption>Folded beige turtleneck jumper with ribbed knit cuffs in gift box</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-stand-collar-full-zip-knitted-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-stand-collar-full-zip-knitted-cardigan-1.jpg?v=1788466165</image:loc>
      <image:title>Winston | Men&apos;s Ribbed Stand-Collar Full-Zip Knitted Cardigan</image:title>
      <image:caption>Red knitted cardigan with stand collar displayed on wooden hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-ribbed-stand-collar-quarter-zip-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-ribbed-stand-collar-quarter-zip-jumper-1.jpg?v=1788469671</image:loc>
      <image:title>Callum | Men&apos;s Relaxed-Fit Ribbed Stand-Collar Quarter-Zip Jumper</image:title>
      <image:caption>Sky blue ribbed quarter-zip jumper with funnel collar on men&apos;s knitted pullover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-colour-block-striped-button-front-relaxed-fit-knit-cardigan-jacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-colour-block-striped-button-front-relaxed-fit-knit-cardigan-jacket-1.jpg?v=1788469694</image:loc>
      <image:title>Marcus | Men&apos;s Colour-Block Striped Button-Front Relaxed-Fit Knit Cardigan Jacket</image:title>
      <image:caption>Cream knit cardigan jacket with striped colour-block detailing and button front</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-contrast-stripe-lace-up-low-top-trainers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-contrast-stripe-lace-up-low-top-trainers-1.png?v=1788486754</image:loc>
      <image:title>Hendrix | Men&apos;s Contrast-Stripe Lace-Up Low-Top Trainers</image:title>
      <image:caption>White suede trainer with navy stripes and gum sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-retro-striped-lace-up-gum-sole-trainers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-retro-striped-lace-up-gum-sole-trainers-1.png?v=1788486800</image:loc>
      <image:title>Harlan | Men&apos;s Retro Striped Lace-Up Gum-Sole Trainers</image:title>
      <image:caption>CLASSIC SHOES FOR MEN - image 1</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-two-tone-patent-cap-toe-textured-lace-up-oxford-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-two-tone-patent-cap-toe-textured-lace-up-oxford-shoes-1.png?v=1788486814</image:loc>
      <image:title>Sterling | Men&apos;s Two-Tone Patent Cap-Toe Textured Lace-Up Oxford Shoes</image:title>
      <image:caption>Navy patent cap-toe Oxford shoe worn with tailored trousers and dark socks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-shawl-collar-relaxed-fit-textured-two-button-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-shawl-collar-relaxed-fit-textured-two-button-cardigan-1.png?v=1788486845</image:loc>
      <image:title>Rowan | Men&apos;s Shawl-Collar Relaxed-Fit Textured Two-Button Cardigan</image:title>
      <image:caption>Taupe knitted shawl-collar cardigan with button fastening, worn over white T-shirt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-quarter-zip-ribbed-collar-long-sleeve-knit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-quarter-zip-ribbed-collar-long-sleeve-knit-jumper-1.png?v=1788486847</image:loc>
      <image:title>Barnaby | Men&apos;s Quarter-Zip Ribbed Collar Long Sleeve Knit Jumper</image:title>
      <image:caption>Men&apos;s lilac quarter-zip jumper layered over a light blue shirt collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-button-down-flap-pocket-long-sleeve-utility-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-button-down-flap-pocket-long-sleeve-utility-shirt-1.png?v=1788486887</image:loc>
      <image:title>Hudson | Men&apos;s Button-Down Flap-Pocket Long-Sleeve Utility Shirt</image:title>
      <image:caption>Men&apos;s khaki button-up shirt with twin flap chest pockets and long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-fleece-lined-relaxed-fit-button-down-corduroy-style-shacket</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-fleece-lined-relaxed-fit-button-down-corduroy-style-shacket-1.jpg?v=1788487417</image:loc>
      <image:title>Callum | Men&apos;s Fleece-Lined Relaxed-Fit Button-Down Corduroy-Style Shacket</image:title>
      <image:caption>Camel corduroy shacket with fleece lining and twin chest pockets</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-full-zip-stand-collar-sleeveless-knitted-gilet</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-full-zip-stand-collar-sleeveless-knitted-gilet-1.jpg?v=1788487446</image:loc>
      <image:title>Winston | Men&apos;s Full-Zip Stand-Collar Sleeveless Knitted Gilet</image:title>
      <image:caption>Black knitted zip-up gilet with contrast trim, styled over a white shirt</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-waffle-texture-long-sleeve-zip-pocket-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-waffle-texture-long-sleeve-zip-pocket-polo-shirt-1.png?v=1788488452</image:loc>
      <image:title>Harrison | Men&apos;s Waffle-Texture Long-Sleeve Zip-Pocket Polo Shirt</image:title>
      <image:caption>White waffle-textured long-sleeve polo shirt with arm zip pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-contrast-collar-long-sleeve-regular-fit-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-contrast-collar-long-sleeve-regular-fit-polo-shirt-1.png?v=1788488510</image:loc>
      <image:title>Harrington | Men&apos;s Contrast-Collar Long-Sleeve Regular-Fit Polo Shirt</image:title>
      <image:caption>White long-sleeve polo shirt with contrast grey collar and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-slim-fit-long-sleeve-stand-collar-quarter-zip-polo</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-slim-fit-long-sleeve-stand-collar-quarter-zip-polo-1.png?v=1788490127</image:loc>
      <image:title>Hudson | Men&apos;s Textured Slim-Fit Long-Sleeve Stand-Collar Quarter-Zip Polo</image:title>
      <image:caption>White quarter-zip waffle-textured sweatshirt with long sleeves and stand collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-skinny-fit-notch-lapel-two-piece-suit</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-skinny-fit-notch-lapel-two-piece-suit-1.png?v=1788490163</image:loc>
      <image:title>Holt | Men&apos;s Skinny-Fit Notch-Lapel Two-Piece Suit</image:title>
      <image:caption>Light grey skinny suit worn with a plain T-shirt and white trainers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-drawstring-hooded-button-placket-hoodie</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-drawstring-hooded-button-placket-hoodie-1.png?v=1788490298</image:loc>
      <image:title>Rowan | Men&apos;s Relaxed-Fit Drawstring Hooded Button-Placket Hoodie</image:title>
      <image:caption>Brown ribbed corduroy hoodie with button placket and drawstring hood</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-full-zip-standing-collar-chunky-knit-cardigan</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-full-zip-standing-collar-chunky-knit-cardigan-1.png?v=1788490946</image:loc>
      <image:title>Harrington | Men&apos;s Relaxed-Fit Full-Zip Standing-Collar Chunky-Knit Cardigan</image:title>
      <image:caption>Beige knit zip-up cardigan with tartan trim and stand collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-colour-block-raglan-slim-fit-crew-neck-long-sleeve-top</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-colour-block-raglan-slim-fit-crew-neck-long-sleeve-top-1.png?v=1788490953</image:loc>
      <image:title>Rowan | Men&apos;s Colour-Block Raglan Slim-Fit Crew-Neck Long-Sleeve Top</image:title>
      <image:caption>Khaki green raglan long sleeve top with contrasting black sleeves and crew neck</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-camouflage-long-sleeve-twin-pocket-button-down-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-camouflage-long-sleeve-twin-pocket-button-down-shirt-1.png?v=1788490984</image:loc>
      <image:title>Hunter | Men&apos;s Camouflage Long-Sleeve Twin-Pocket Button-Down Shirt</image:title>
      <image:caption>Green camouflage cotton shirt with twin chest pockets and long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-ribbed-contrast-yoke-quarter-zip-elbow-patch-sweatshirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-ribbed-contrast-yoke-quarter-zip-elbow-patch-sweatshirt-1.png?v=1788490990</image:loc>
      <image:title>Rowan | Men&apos;s Ribbed Contrast-Yoke Quarter-Zip Elbow-Patch Sweatshirt</image:title>
      <image:caption>White ribbed corduroy half-zip jumper with tan suede shoulder panel and elbow patches</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-shawl-collar-button-neck-basketweave-knit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-shawl-collar-button-neck-basketweave-knit-jumper-1.png?v=1788491073</image:loc>
      <image:title>Marlon | Men&apos;s Shawl-Collar Button-Neck Basketweave-Knit Jumper</image:title>
      <image:caption>Cream basketweave knit jumper with shawl collar and button detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-zip-neck-long-sleeve-slim-fit-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-zip-neck-long-sleeve-slim-fit-polo-shirt-1.png?v=1788491106</image:loc>
      <image:title>Harrington | Men&apos;s Zip-Neck Long-Sleeve Slim-Fit Polo Shirt</image:title>
      <image:caption>Navy long sleeve polo shirt with zip collar and chest pocket, worn by man</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-colour-block-cable-knit-round-neck-regular-fit-jumper</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-colour-block-cable-knit-round-neck-regular-fit-jumper-1.png?v=1788491106</image:loc>
      <image:title>Wesley | Men&apos;s Colour-Block Cable-Knit Round-Neck Regular-Fit Jumper</image:title>
      <image:caption>Men&apos;s cable knit jumper in brown, white and grey colour block design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-layered-look-split-neck-contrast-trim-long-sleeve-t-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-layered-look-split-neck-contrast-trim-long-sleeve-t-shirt-1.png?v=1788491110</image:loc>
      <image:title>Ellis | Men&apos;s Layered-Look Split-Neck Contrast-Trim Long-Sleeve T-Shirt</image:title>
      <image:caption>Charcoal grey long-sleeve top with layered white notch neckline detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-fit-button-down-chest-pocket-long-sleeve-denim-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-fit-button-down-chest-pocket-long-sleeve-denim-shirt-1.png?v=1788491343</image:loc>
      <image:title>Marcus | Men&apos;s Classic-Fit Button-Down Chest-Pocket Long-Sleeve Denim Shirt</image:title>
      <image:caption>Navy denim button shirt with chest pocket and long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-checked-relaxed-fit-button-down-twin-pocket-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-checked-relaxed-fit-button-down-twin-pocket-shirt-1.png?v=1788492469</image:loc>
      <image:title>Harlan | Men&apos;s Checked Relaxed-Fit Button-Down Twin-Pocket Shirt</image:title>
      <image:caption>Navy and rust checked flannel shirt with chest pockets on a hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cap-toe-contrast-sole-lace-up-oxford-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cap-toe-contrast-sole-lace-up-oxford-shoes-1.png?v=1788492477</image:loc>
      <image:title>Barrett | Men&apos;s Cap-Toe Contrast-Sole Lace-Up Oxford Shoes</image:title>
      <image:caption>Sole view of brown suede Oxford shoe with contrast blue and tan sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-cap-toe-lace-up-stitched-detail-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-cap-toe-lace-up-stitched-detail-ankle-boots-1.png?v=1788492538</image:loc>
      <image:title>Winslow | Men&apos;s Cap-Toe Lace-Up Stitched-Detail Ankle Boots</image:title>
      <image:caption>Dark brown leather lace-up boot with cap toe and tan laces, side view</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-perforated-cap-toe-lace-up-oxford-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-perforated-cap-toe-lace-up-oxford-shoes-1.png?v=1788492545</image:loc>
      <image:title>Winston | Men&apos;s Perforated Cap-Toe Lace-Up Oxford Shoes</image:title>
      <image:caption>Brown leather Oxford shoe with brogue detailing and red sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-perforated-two-tone-slip-on-bit-buckle-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-perforated-two-tone-slip-on-bit-buckle-loafers-1.png?v=1788492576</image:loc>
      <image:title>Harrington | Men&apos;s Perforated Two-Tone Slip-On Bit-Buckle Loafers</image:title>
      <image:caption>Black and white perforated leather loafers with gold snaffle-bar trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-gingham-trim-long-sleeve-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-gingham-trim-long-sleeve-polo-shirt-1.png?v=1788492578</image:loc>
      <image:title>Marcus | Men&apos;s Gingham-Trim Long-Sleeve Polo Shirt</image:title>
      <image:caption>Men&apos;s steel blue long-sleeve polo shirt with gingham trim and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-square-toe-stitched-detail-elastic-panel-chelsea-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-square-toe-stitched-detail-elastic-panel-chelsea-boots-1.png?v=1788493091</image:loc>
      <image:title>Chester | Men&apos;s Square-Toe Stitched-Detail Elastic-Panel Chelsea Boots</image:title>
      <image:caption>Tan leather Chelsea boot with elasticated side panel and stitched detailing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-two-tone-lace-up-round-toe-chunky-sole-trainers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-two-tone-lace-up-round-toe-chunky-sole-trainers-1.png?v=1788493099</image:loc>
      <image:title>Dalton | Men&apos;s Two-Tone Lace-Up Round-Toe Chunky-Sole Trainers</image:title>
      <image:caption>Tan leather men&apos;s trainers with black panels and toggle laces</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-tri-tone-wingtip-lace-up-brogues</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-tri-tone-wingtip-lace-up-brogues-1.png?v=1788493131</image:loc>
      <image:title>Sterling | Men&apos;s Tri-Tone Wingtip Lace-Up Brogues</image:title>
      <image:caption>Men&apos;s leather brogues in tan, red and navy tri-colour panelled design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-stand-collar-colour-block-elbow-patch-long-sleeve-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-stand-collar-colour-block-elbow-patch-long-sleeve-henley-shirt-1.png?v=1788493141</image:loc>
      <image:title>Fraser | Men&apos;s Stand-Collar Colour-Block Elbow-Patch Long Sleeve Henley Shirt</image:title>
      <image:caption>Men&apos;s black long-sleeve polo with grey contrast collar and elbow patches</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-round-toe-slip-on-cushioned-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-round-toe-slip-on-cushioned-loafers-1.png?v=1788493204</image:loc>
      <image:title>Marcus | Men&apos;s Round-Toe Slip-On Cushioned Loafers</image:title>
      <image:caption>Brown leather loafers for men with sleek pointed toe and slip-on design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-round-toe-lace-up-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-round-toe-lace-up-derby-shoes-1.png?v=1788493210</image:loc>
      <image:title>Weston | Men&apos;s Round-Toe Lace-Up Derby Shoes</image:title>
      <image:caption>Tan brown leather lace-up derby shoe with pointed toe and stacked heel</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-slip-on-moon-toe-driving-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-slip-on-moon-toe-driving-loafers-1.png?v=1788493673</image:loc>
      <image:title>Rowan | Men&apos;s Textured Slip-On Moon-Toe Driving Loafers</image:title>
      <image:caption>Black textured canvas slip-on loafer with gold bar buckle detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-two-tone-layered-buckle-strap-side-zip-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-two-tone-layered-buckle-strap-side-zip-ankle-boots-1.png?v=1788496946</image:loc>
      <image:title>Barclay | Men&apos;s Two-Tone Layered Buckle-Strap Side-Zip Ankle Boots</image:title>
      <image:caption>Men&apos;s leather ankle boot with tan buckle strap and black toe cap</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-classic-round-toe-lace-up-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-classic-round-toe-lace-up-derby-shoes-1.png?v=1788496981</image:loc>
      <image:title>Holloway | Men&apos;s Classic Round-Toe Lace-Up Derby Shoes</image:title>
      <image:caption>Black leather lace-up Derby dress shoes with round toe and glossy finish</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-round-neck-button-placket-long-sleeve-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-round-neck-button-placket-long-sleeve-henley-shirt-1.png?v=1788529488</image:loc>
      <image:title>Marlow | Men&apos;s Slim-Fit Round-Neck Button-Placket Long-Sleeve Henley Shirt</image:title>
      <image:caption>Cream long-sleeve henley shirt with button placket and round neckline</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-stretch-long-sleeve-button-down-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-stretch-long-sleeve-button-down-shirt-1.png?v=1788529492</image:loc>
      <image:title>Constantine | Men&apos;s Slim-Fit Stretch Long-Sleeve Button-Down Shirt</image:title>
      <image:caption>Model stretching white slim-fit shirt fabric to show four-way stretch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-long-sleeve-button-down-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-long-sleeve-button-down-shirt-1.png?v=1788529526</image:loc>
      <image:title>Harrington | Men&apos;s Slim-Fit Long-Sleeve Button-Down Shirt</image:title>
      <image:caption>White long sleeve shirt with button cuffs styled with black trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-paisley-trim-long-sleeve-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-paisley-trim-long-sleeve-button-up-shirt-1.png?v=1788529530</image:loc>
      <image:title>Weston | Men&apos;s Slim-Fit Paisley-Trim Long-Sleeve Button-Up Shirt</image:title>
      <image:caption>White long-sleeve men&apos;s shirt with paisley trim on collar and cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slip-on-hand-stitched-round-toe-driving-moccasins</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slip-on-hand-stitched-round-toe-driving-moccasins-1.png?v=1788529605</image:loc>
      <image:title>Hudson | Men&apos;s Slip-On Hand-Stitched Round-Toe Driving Moccasins</image:title>
      <image:caption>Tan leather slip-on moccasin with contrast stitched apron and driving sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-perforated-cut-out-hand-stitched-slip-on-mules</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-perforated-cut-out-hand-stitched-slip-on-mules-1.png?v=1788529623</image:loc>
      <image:title>Marlow | Men&apos;s Perforated Cut-Out Hand-Stitched Slip-On Mules</image:title>
      <image:caption>Navy perforated leather men&apos;s sandals with hand-stitched contrast edging</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-half-button-spread-collar-chest-pocket-popover-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-half-button-spread-collar-chest-pocket-popover-shirt-1.png?v=1788529656</image:loc>
      <image:title>Hudson | Men&apos;s Relaxed-Fit Half-Button Spread-Collar Chest-Pocket Popover Shirt</image:title>
      <image:caption>Navy corduroy long sleeve shirt with collar and chest pocket on hanger</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-notch-lapel-single-breasted-three-piece-suit</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-notch-lapel-single-breasted-three-piece-suit-1.png?v=1788529711</image:loc>
      <image:title>Harrison | Men&apos;s Slim-Fit Notch-Lapel Single-Breasted Three-Piece Suit</image:title>
      <image:caption>Sage green three-piece suit with notch lapel and floral tie for grooms</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-round-toe-chunky-sole-low-top-trainers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-round-toe-chunky-sole-low-top-trainers-1.png?v=1788529760</image:loc>
      <image:title>Harrison | Men&apos;s Lace-Up Round-Toe Chunky-Sole Low-Top Trainers</image:title>
      <image:caption>Brown leather men&apos;s trainer with elasticated laces and chunky sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-zip-neck-long-sleeve-contrast-trim-chest-pocket-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-zip-neck-long-sleeve-contrast-trim-chest-pocket-polo-shirt-1.png?v=1788529780</image:loc>
      <image:title>Harrison | Men&apos;s Zip-Neck Long-Sleeve Contrast-Trim Chest-Pocket Polo Shirt</image:title>
      <image:caption>Navy long sleeve polo shirt with zip collar and chest pocket detail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slip-on-penny-strap-moc-toe-driving-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slip-on-penny-strap-moc-toe-driving-loafers-1.png?v=1788529821</image:loc>
      <image:title>Hudson | Men&apos;s Slip-On Penny-Strap Moc-Toe Driving Loafers</image:title>
      <image:caption>Burgundy suede penny loafers with contrast stitching and driving sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-textured-waffle-knit-long-sleeve-polo-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-textured-waffle-knit-long-sleeve-polo-shirt-1.png?v=1788529831</image:loc>
      <image:title>Marlow | Men&apos;s Textured Waffle-Knit Long-Sleeve Polo Shirt</image:title>
      <image:caption>Black long sleeve polo shirt with textured grid pattern and sleeve zip pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-contrast-trim-button-down-collar-regular-fit-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-contrast-trim-button-down-collar-regular-fit-shirt-1.png?v=1788529876</image:loc>
      <image:title>Harrington | Men&apos;s Contrast-Trim Button-Down-Collar Regular-Fit Shirt</image:title>
      <image:caption>Black long-sleeve shirt with red contrast trim and button-down double collar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-embossed-horsebit-buckle-slip-on-white-sole-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-embossed-horsebit-buckle-slip-on-white-sole-loafers-1.png?v=1788529878</image:loc>
      <image:title>Camden | Men&apos;s Embossed Horsebit-Buckle Slip-On White-Sole Loafers</image:title>
      <image:caption>Black croc-embossed leather loafers with gold snaffle bar and white sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-tartan-check-long-sleeve-button-up-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-tartan-check-long-sleeve-button-up-shirt-1.jpg?v=1788533649</image:loc>
      <image:title>Callum | Men&apos;s Relaxed-Fit Tartan Check Long-Sleeve Button-Up Shirt</image:title>
      <image:caption>Green and red plaid flannel shirt with button-up front and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slim-fit-three-piece-notch-lapel-formal-suit</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slim-fit-three-piece-notch-lapel-formal-suit-1.jpg?v=1788533658</image:loc>
      <image:title>Holt | Men&apos;s Slim-Fit Three-Piece Notch-Lapel Formal Suit</image:title>
      <image:caption>Sky blue three-piece suit with notch lapel blazer and waistcoat</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-rugged-lace-up-ankle-high-work-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-rugged-lace-up-ankle-high-work-boots-1.jpg?v=1788533687</image:loc>
      <image:title>Grayson | Men&apos;s Rugged Lace-Up Ankle-High Work Boots</image:title>
      <image:caption>Tan leather lace-up work boots with contrast stitching and chunky rubber sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-slip-on-closed-toe-classic-mule-slippers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-slip-on-closed-toe-classic-mule-slippers-1.jpg?v=1788533705</image:loc>
      <image:title>Wallace | Men&apos;s Slip-On Closed-Toe Classic Mule Slippers</image:title>
      <image:caption>Burgundy leather slip-on slippers with closed toe and stitched trim</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-round-neck-button-placket-long-sleeve-henley-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-round-neck-button-placket-long-sleeve-henley-shirt-1.jpg?v=1788533724</image:loc>
      <image:title>Marlow | Men&apos;s Relaxed-Fit Round-Neck Button-Placket Long-Sleeve Henley Shirt</image:title>
      <image:caption>Navy long-sleeve henley shirt with button placket and ribbed cuffs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-relaxed-fit-button-up-denim-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-relaxed-fit-button-up-denim-shirt-1.jpg?v=1788533742</image:loc>
      <image:title>Jasper | Men&apos;s Relaxed-Fit Button-Up Denim Shirt</image:title>
      <image:caption>Men&apos;s dark denim shirt with twin flap chest pockets and long sleeves</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-round-toe-two-tone-cushioned-casual-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-round-toe-two-tone-cushioned-casual-shoes-1.jpg?v=1788533795</image:loc>
      <image:title>Callum | Men&apos;s Lace-Up Round-Toe Two-Tone Cushioned Casual Shoes</image:title>
      <image:caption>Tan leather lace-up shoes with suede toe cap and chunky sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-high-gloss-embossed-pointed-toe-lace-up-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-high-gloss-embossed-pointed-toe-lace-up-derby-shoes-1.jpg?v=1788533795</image:loc>
      <image:title>Vincent | Men&apos;s High-Gloss Embossed Pointed-Toe Lace-Up Derby Shoes</image:title>
      <image:caption>Black patent leather derby shoe with embossed swirl pattern and pointed toe</image:caption>
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    <loc>https://heirloomlondon.co/products/mens-pebbled-grain-slip-on-whipstitch-loafers</loc>
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      <image:title>Marcus | Men&apos;s Pebbled-Grain Slip-On Whipstitch Loafers</image:title>
      <image:caption>Navy pebbled-grain leather loafers with contrast whipstitch trim and slip-on design</image:caption>
    </image:image>
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  <url>
    <loc>https://heirloomlondon.co/products/mens-single-monk-strap-buckle-square-toe-dress-shoes</loc>
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      <image:title>Marcus | Men&apos;s Single Monk Strap Buckle Square-Toe Dress Shoes</image:title>
      <image:caption>Tan leather single monk strap shoes with buckle and pointed toe</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-perforated-bow-trim-slip-on-driving-loafers</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:title>Harrison | Men&apos;s Perforated Bow-Trim Slip-On Driving Loafers</image:title>
      <image:caption>Navy suede driving loafers with perforated finish and orange rubber sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-moc-toe-hybrid-boat-derby-shoes</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-moc-toe-hybrid-boat-derby-shoes-1.jpg?v=1788533870</image:loc>
      <image:title>Marlowe | Men&apos;s Lace-Up Moc-Toe Hybrid Boat Derby Shoes</image:title>
      <image:caption>Navy suede lace-up derby loafers with moc-toe stitching and white sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-pull-tab-slip-on-round-toe-chelsea-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-pull-tab-slip-on-round-toe-chelsea-boots-1.jpg?v=1788533910</image:loc>
      <image:title>Marlow | Men&apos;s Pull-Tab Slip-On Round-Toe Chelsea Boots</image:title>
      <image:caption>Rustic brown leather Chelsea boots worn outdoors on a rock by the water</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-backless-lace-up-colour-block-slip-on-sneaker-mules</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-backless-lace-up-colour-block-slip-on-sneaker-mules-1.jpg?v=1788533913</image:loc>
      <image:title>Jasper | Men&apos;s Backless Lace-Up Colour-Block Slip-On Sneaker Mules</image:title>
      <image:caption>Backless mesh trainer mules in cream with navy and tan panels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-vintage-cap-toe-lace-up-side-zip-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
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      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-vintage-cap-toe-lace-up-side-zip-ankle-boots-1.jpg?v=1788533946</image:loc>
      <image:title>Barrett | Men&apos;s Vintage Cap-Toe Lace-Up Side-Zip Ankle Boots</image:title>
      <image:caption>Men&apos;s brown leather lace-up boots with cap toe and contrast blue sole</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-rugged-lace-up-cap-toe-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-rugged-lace-up-cap-toe-ankle-boots-1.jpg?v=1788533950</image:loc>
      <image:title>Hudson | Men&apos;s Rugged Lace-Up Cap-Toe Ankle Boots</image:title>
      <image:caption>Men&apos;s dark brown leather lace-up boots worn with cropped black trousers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-regular-fit-checked-button-up-long-sleeve-shirt</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-regular-fit-plaid-button-up-long-sleeve-shirt-1.jpg?v=1788533980</image:loc>
      <image:title>Callum | Men&apos;s Regular-Fit Checked Button-Up Long-Sleeve Shirt</image:title>
      <image:caption>Green and red tartan flannel shirt with long sleeves and chest pocket</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heirloomlondon.co/products/mens-lace-up-round-toe-contrast-sole-ankle-boots</loc>
    <lastmod>2026-10-09T17:05:01+01:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/1076/2492/3467/files/mens-lace-up-round-toe-contrast-sole-ankle-boots-1.jpg?v=1788533989</image:loc>
      <image:title>Callum | Men&apos;s Lace-Up Round-Toe Contrast-Sole Ankle Boots</image:title>
      <image:caption>Black suede lace-up ankle boots with contrast tan welt and ridged sole</image:caption>
    </image:image>
  </url>
</urlset>
